McVitie’s Launches Comical New Film for Jaffa Cakes Starring UK TV Star Joey Essex

McVitie’s Launches Comical New Film for Jaffa Cakes Starring UK TV Star Joey Essex

 McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg hacks some of the UK’s biggest brands for real-time ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

Shoppers find Premier League legends in unexpected places in new Cadbury social content push

Shoppers find Premier League legends in unexpected places in new Cadbury social content push

Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]

Family (and friends) Refreshes Livia’s Branding

Family (and friends) Refreshes Livia’s Branding

Livia’s, formerly known as Livia’s Kitchen, has undergone a major brand refresh – now repositioned to rival the mainstream biscuit and confectionery players, the rebrand responds to growing consumer desire for better-for-you indulgences. After a credentials and chemistry meeting, the sweet treat business chose to partner with Family (and friends) (F&f) to develop their new […]

DOVE Chocolate Celebrates the Bold, Unapologetic, Pleasure-Seeking Woman of Today in New Campaign

DOVE Chocolate Celebrates the Bold, Unapologetic, Pleasure-Seeking Woman of Today in New Campaign

DOVE Chocolate is launching its biggest advertising effort in recent years.  The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year.  The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO Teams with Snapchat for European Push as it Invites People to Show their Playful Side

OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]

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