Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]
The new work from VCCP champions Co-op as the ultimate destination for easy meal missions this summer Co-op Food, the UK’s leading convenience retailer, today launches a bold new creative platform with an integrated campaign encouraging the nation to ‘Pop to Co-op’. Created by VCCP – in the first reappraisal campaign for Co-op Food – ‘Pop […]
inevidence appoints female CEO and MD powerhouse duo Melissa Talbot and Kate Hickson VCCP’s advocacy marketing specialist arm, inevidence, has today announced the promotion of Melissa Talbot to CEO and Kate Hickson to Managing Director as they spearhead a new supercharged offering. inevidence’s strategic business pivot will enable greater customer-powered growth for its clients and is backed […]
The All England Lawn Tennis Club launches its second campaign under brand platform ‘There is only one Wimbledon’ ahead of The Championships, Wimbledon 2026. Today, The All England Lawn Tennis Club unveils its highly anticipated 2026 campaign ahead of the 139th staging of The Championships, Wimbledon. Created in partnership with lead creative agency VCCP, ‘Where beauty meets the battle’ […]
– New Lotto campaign spotlights the innovative game change that now gives players ‘one ticket, two chances to win’ – – End-to-end campaign sees real–world activations follow, led by ‘Two Yolks: Lotto’s Luckiest Café’, a first for The National Lottery – Allwyn, operator of The National Lottery, today unveils a new, large-scale integrated summer marketing campaign […]
The expansion sees Haygarth’s Steve Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering Integrated global challenger network, VCCP, today announces an evolved era for its retail and commerce capabilities, launching a dedicated Retail Media division and appointing industry heavyweight […]
O2 celebrates the discovery and freedom enabled by inclusive EU roaming in latest campaign. Today, O2 and its creative agency of record VCCP have unveiled ‘Find the beautiful game in beautiful places’, an integrated campaign celebrating inclusive EU roaming on O2, and the freedom that comes with it. While abroad, travellers rely on roaming to find hidden gems, idyllic […]
Today, Primark unveils its summer collection with a cinematic new campaign celebrating elevated summer style at unbelievable prices. Created by VCCP, ‘The Get Away’ is the latest expression of the ‘That’s So Primark’ platform. Following on from recent campaigns such as ‘Shockingly Chic’ and ‘In Denim We Can’, the latest campaign sits within the brand’s wider strategy to […]
New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]
Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]