‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first […]

Barclays and VCCP launch cinematic new Wimbledon campaign starring Frances Tiafoe

Barclays and VCCP launch cinematic new Wimbledon campaign starring Frances Tiafoe

New campaign ‘Moments That Matter’ captures the power of support – in tennis and in banking Barclays, official banking partner of The Championships, Wimbledon, has unveiled a powerful new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. Created by Barclays’ newly appointed global creative agency of record VCCP, Moments That Matter, dramatises the pivotal role of support that the right […]

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report

Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]

‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP

‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP

First campaign under new brand platform ‘There is only one Wimbledon’ debuts ahead of The Championships 2025 The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign […]

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message […]

David Masterman promoted to Executive Creative Director as VCCP continues to grow its creative firepower

David Masterman promoted to Executive Creative Director as VCCP continues to grow its creative firepower

VCCP, the global challenger network for challenger brands, has promoted David Masterman to Executive Creative Director, bolstering the creative leadership at its London headquarters. David’s promotion comes at an exciting time for VCCP, as the agency continues to grow and make work that genuinely connects with people. Fresh from being named both UK and Global […]

It must be Bliss… Müller launches humorous new Bliss campaign which pokes fun at the seriousness of the luxury category

It must be Bliss… Müller launches humorous new Bliss campaign which pokes fun at the seriousness of the luxury category

The campaign aims to celebrate the cult-hero product that is Bliss as it returns to TV screens for the first time in nearly ten years Today, Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce the nation to the brand’s ‘Everyday Luxury’ […]

Cadbury celebrates the iconic taste of Cadbury Dairy Milk with global integrated campaign

Cadbury celebrates the iconic taste of Cadbury Dairy Milk with global integrated campaign

In the UK, Cadbury takes over Piccadilly Lights today with its iconic Cadbury Dairy Milk chunk Today, Cadbury Dairy Milk is launching ‘It could only be… Cadbury Dairy Milk’, an integrated campaign developed by global creative agency of record VCCP, that aims to celebrate the iconic taste of Cadbury Dairy Milk. The equity-driving product campaign brings to life the unmistakable slow […]

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]

Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

Gong cha invites bubble tea lovers into a vibrant, miniature universe to celebrate its first-to-market ‘mini’ tapioca pearls product Global bubble tea brand Gong cha unveils an imaginative new Gen AI campaign ‘Mini Pearl Adventures’ to launch its latest product innovation, Mini Pearls, created by VCCP’s AI creative agency faith and digital experience agency, Bernadette. The social-first campaign taps into the global […]

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