Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]
The new campaign spotlights a cinematic take on the stories that stay with us for life Today, Disney+ unveils the next chapter in its creative platform, ‘A Lifetime of Great Stories’, which continues to celebrate world-class storytelling. The campaign, created by creative agency of record, VCCP, builds on the brand’s ‘A Lifetime of Great Stories’ […]
Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue The nation’s favourite dairy brand, Müller, today unveils ‘You Know How You Like It’, a new campaign by creative agency of record VCCP, which celebrates the individual – and sometimes unusual – ways of eating a Müller Corner. ‘You Know How You Like It’ positions Müller […]
Cadbury Turns Newsprint into Camouflage to Level Up the Nation’s Easter Egg Hides This Easter Cadbury is launching a series of press ads that celebrate the magic of the beloved Easter egg hunt, created in partnership with global creative agency of record VCCP. In a world where the traditional Easter egg hunt is often over in seconds, Cadbury […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Walkers has unveiled a new integrated brand platform, ‘Your Little Slice of Joy’, with creative agency of record VCCP. The campaign celebrates the love that goes into making Walkers crisps and encourages the nation to put their joy first – even if just for a brief moment. The new platform, ‘Your Little Slice of Joy’, brings a bold and […]
O2 unveils an innovative new campaign to spotlight the launch of its satellite-to-mobile service Today, O2 and its creative agency of record VCCP are unveiling a bold new integrated campaign that celebrates the launch of O2’s brand new satellite-to-mobile service, O2 Satellite. In an exciting first in Europe, O2 is paving the way as the first provider to launch satellite […]
VCCP, the independent global challenger network, today announces the promotion of three of its outstanding planners, underscoring its commitment to recognising and nurturing talent from within, and strengthening its strategic leadership for the future. The trio of promotions reflect the depth of strategic talent within VCCP: Stefan Siedentopf has been promoted to the newly created […]
Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. The next chapter continues to build on the award-winning campaign, which previously saw Cadbury launching a series of limited edition chocolate bars honouring those small but meaningful gestures […]
Agency to lead social strategy and creator partnerships across the UK VCCP Social Club, the newly launched global social specialist arm of VCCP Group, today announced their appointment by Tinder, the world’s most popular dating app, as its UK social media and influencer agency of record. The appointment follows a competitive pitch, run by Ingenuity+, […]
