The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

VCCP AND WAVEMAKER WIN LONDON’S GREATEST ADVERTISING COMPETITION WITH TRANSPORT FOR LONDON CAMPAIGN.

VCCP AND WAVEMAKER WIN LONDON’S GREATEST ADVERTISING COMPETITION WITH TRANSPORT FOR LONDON CAMPAIGN.

OUTERNET LONDON AND EVENING STANDARD ANNOUNCE WINNER OF GROUNDBREAKING MILLION POUND ADVERTISING COMPETITION PRIZE. Outernet London, the entertainment district with the most advanced immersive screens in the world and the UKs most visited cultural attraction, and London’s most iconic media brand, the Evening Standard, announced today the winner of their London’s Greatest Advertising Competition. Transport […]

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]

Primark appoints VCCP as global branding and creative agency partner

Primark appoints VCCP as global branding and creative agency partner

Primark, the international fashion retailer, has appointed VCCP as its global branding and creative agency partner following a three-way competitive pitch process. As Primark ramps up its expansion across new markets, channels and products and grows its brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings […]

VCCP Group acquires Cowry Consulting, a world leading Behavioural Science consultancy

<strong>VCCP Group acquires Cowry Consulting, a world leading Behavioural Science consultancy</strong>

VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at the heart of its business model, further strengthening the Group’s business transformation positioning. […]

Brett Edgar to join VCCP as North America CEO

Edgar will join with fellow 72andSunny colleague Caroline Grayson who will start as Managing Director for the New York office

Brett Edgar to join VCCP as North America CEO

VCCP Group, the global challenger network for challenger brands, has today announced two new super hires to strengthen its leadership team and catapult the network into further growth. Brett Edgar joins the agency as Chief Executive Officer, North America – the first North American CEO for VCCP in its 20 year history – and Caroline […]

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