VCCP Creative asks if gendered phrases sit comfortably with you?

VCCP Creative asks if gendered phrases sit comfortably with you?

VCCP Creative Director Laura Muse has created “does this sit comfortably with you?”  The project to mark International Women’s Day, features a series of cushions embroidered with subtly gendered phrases that men and women still use in the workplace.  The one-off initiative is designed to call these out and act as a gentle reminder for […]

VCCP appoints Chief Data Officer

VCCP appoints Chief Data Officer

Claire Tusler has joined VCCP as Chief Data Officer.  She joins from Proximity where she was Head of Data and Analytics.  Claire brings with her more than 20 years data experience, beginning her career at TMW, helping British Airways set up their first Single Customer View database whilst also enabling Diageo to sell more Guinness. […]

Striking street art mural unveiled in Shoreditch

Provocative work by VCCP for Create

Striking street art mural unveiled in Shoreditch

Create, a UK charity that empowers lives through the creative arts, has today unveiled a striking street art mural in Shoreditch.  The wall has been painted black and poses the question “Could you use a needle at 9 years old?” in bold red lettering. The campaign, developed by VCCP in partnership with Global Street Art, […]

Mondelez International selects VCCP as lead strategic and creative agency for Green & Black’s

Mondelez International selects VCCP as lead strategic and creative agency for Green & Black’s

Mondelez International has appointed VCCP as their lead strategic and creative agency for Green & Black’s. The agency will look after the brand’s creative campaigns. VCCP was selected following a competitive pitch.  VCCP’s appointment to Mondelez’s luxury chocolate brand follows the agency’s selection as lead global ad agency for Cadbury in June 2017 and as […]

Instagram AR Filter for easyJet

Instagram AR Filter for easyJet

Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand. A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020.  You can try […]

Nationwide launches Later Life Mortgages advertising campaign

Nationwide launches Later Life Mortgages advertising campaign

Nationwide is today, Monday 6th January, launching a new widespread advertising campaign aimed at highlighting the Society’s suite of mortgage products available to support those in and approaching retirement.  In 2019, Nationwide launched a new suite of three Later Life mortgage products coupled with dedicated advice for those aged 55 and above. In doing so, it was […]

Wickes: Cure your Housebarrassment

First Campaign from VCCP

Wickes: Cure your Housebarrassment

VCCP | Wickes from VCCP on Vimeo. Wickes, the home improvement retailer, has released their first campaign from VCCP to help ‘Cure Housebarrassment’ – the feeling of unease or embarrassment at the thought of guests seeing certain elements of one’s home.  The work features a couple who are thrown a curveball when long distance friends […]

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