There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]
Ahead of this summer’s anticipated match-up between the Boston Red Sox and the New York Yankees in the the Mitel & MLB Present London Series 19, event promoter, CSM have collaborated with fellow Chime agency, VCCP on a series of social films featuring comedian Jimmy Carr. The comedic spots, which purposely juxtapose the overt and eccentric tropes […]
June 6 marks the 75th anniversary of the D-Day landings. And yet there is still no permanent British memorial to honour the thousands of soldiers under British command who laid down their lives for our freedom. That’s what the Normandy Memorial Trust (NMT) is trying to change. Nationwide has decided to support their cause by […]
Saga insurance has launched its first integrated advertising campaign in eight years to promote its new three-year fixed price car and home insurance. The campaign, created by VCCP with media planned by Starcom, celebrates Saga’s customers. The two TV spots feature observed conversations about Saga customers pursuing their long-held passions to demonstrate that ‘Time Shouldn’t […]
Cadbury has unveiled a new £6 million marketing campaign celebrating the launch of new Cadbury Dairy Milk Freddo Treasures. The campaign by VCCP, aims to inspire parents to say ‘yes’ to everyday adventures with their family, showcasing how Freddo Treasures are perfect for an inspiring and fun adventure. The creative highlights the fun families can […]
Cadbury has launched a new campaign for their chocolate biscuit favourite Fingers with a touching story of generosity and emerging friendship. The campaign follows the recent relaunch of their biscuit portfolio under the platform ‘Cadburyness Baked In’. Cadbury biscuits are special because the chocolate isn’t just any chocolate – it’s the signature taste of Cadbury. […]
VCCP has bolstered its Planning team with two new senior hires. Ross Cameron joins the agency as Global Planning Director and Richard Bradford has been appointed Head of Planning for VCCP’s founding client O2. As Global Planning Director, Ross Cameron will work with brands Shell and Paddy Power. He joins most recently from Y&R London […]
VCCP’s highly regarded planning department has announced four senior promotions. Sophie Kerbegian has been promoted to Group Planning Director. She will continue to oversee the output on both the Cadbury and Amnesty accounts, while leading on a variety of new business opportunities. Meanwhile, Alexa Caldecott and Jenny Nichols have both been promoted to the role […]
Mondelez International has appointed VCCP as their lead strategic and creative agency for Maynards Bassetts. The agency will look after the brand’s entire portfolio in the UK including Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix and the recently launched Soft Jellies range. VCCP’s appointment on Mondelez’s iconic candy brand follows the agency’s selection as […]
VCCP has promoted International Business Director Suzie Roberts to International Managing Director, in a move that will see her continue to develop VCCP’s global presence. An integral member of VCCP, Suzie has worked with the agency for 15 years. She has been instrumental in creating the agency’s micro-network and in ensuring that VCCP operates seamlessly […]