CarKeys.co.uk adds to its executive team

CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager.

The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads that its research delivers.

Since the beginning of the year there has been a 166% increase in dealerships and dealer networks taking advantage of the customer insight and data delivered by Carkeys.co.uk, to help convert leads in the new car market.

Smith has been tasked with developing CarKeys.co.uk’s CRM portal, to help dealers and manufacturers seamlessly respond to locally relevant leads from car buyers that have made their purchase preferences known via the website.

Formerly General Manager at Lease Plan, Smith will also take charge of developing front-end capabilities to ensure consumers continue to enjoy the independent, professional reviews which are becoming increasingly influential in their decision making process.

In addition, Sean will be working closely with the business development team to continue expanding CarKeys.co.uk’s existing dealer network, as well as strengthen relationships with those partners already signed.

Anton Hanley, CEO at CarKeys.co.uk parent company, The Lead Agency said: “With Chris and Sean driving our product, content and website capabilities, we can help dealers and manufactures obtain first-mover advantage with those online consumers in the market for a new car. From our own recent study, 97% of new car buyers in the market will, at some point, use the internet to help inform their purchase preference and this is where our growing service will help brands gain an advantage.”

Chris Smith added: “This is the perfect time to be developing the Carkeys.co.uk proposition, as customers are becoming increasingly receptive to dealers responding quickly to an online enquiry – just as they would to a visitor on the forecourt. I am looking forward to working alongside our partners and listening to their current sales and marketing challenges, to develop a process and product that stays relevant for dealers and manufacturers alike.”

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