Suzuki and creative innovation network Iris, have launched a new integrated campaign to help get Britain’s drivers back on the road. Sales in the auto industry are down 89% year on year thanks to Covid-19, but now that the government has given car dealerships the green light to re-open, Suzuki is racing ahead to show […]
CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager. The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads […]
Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]
Uber has rolled out a campaign to hit back at Transport for London’s consultation on private hire regulations in the capital, namely one proposal which could see the taxi app make passengers wait five minutes before a pick-up. Uber worked with Creature of London on the video which shows how Londoners reacted when they were […]
Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]
Jean-Claude Van Damme has starred in Volvo’s latest ad for its ‘Stunt’ campaign, performing the splits in between two moving FM trucks. Titled ‘The Epic Split’, the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president […]
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]