Carlsberg’s Three Lions Ale hits the bar during Euro 2016

Carlsberg UK has launched ‘Three Lions Ale’ for UEFA EURO 2016™, as
the brewer continues its support for the nation’s pubs and bars this summer.

The 4.1% ABV golden ale will be available for the duration of thetournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, behind a golden scroll reading ‘The Three Lions’.

Liam Newton, Vice President Marketing for Carlsberg UK, said: “Three Lions Ale is one of the many ways we’re helping pubs and bars to capitalise on the optimism and excitement of the nation, in the build-up to and throughout the tournament. If publicans want a talking point on the bar then this is the ale for them.”

Carlsberg is putting pubs at the heart of its Official Beer sponsorship of UEFA EURO 2016™ and the England team, and recently launched a new online film set in a pub, titled ‘Substitute Pessimism for Optimism’, which encourages England fans to get behind the .

  Beer, Carlsberg UK, England team, football, Liam Newton, Marketing, national team, pubs, Sponsorship, UEFA Euro 2016