The Campaign to Ban Trophy Hunting is exposing Britain’s most prolific serial killers and revealing the full horror of their slaughter. The campaign launch is timed to help persuade MPs to vote for the bill to ban the importing of hunting trophies currently going through parliament. Creative Coalition developed the film, voiced by Peter Egan, […]
When Natural Balance® Pet Foods, Inc. approached Nail Communications to help them re-launch their brand, Nail noticed something unusual about them: they make their dog food for dogs. And their cat food for cats. This may not seem odd, but Nail observed that the pet food category had become a marketing battleground —leveraging trendy diet […]
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]
When it takes a company 12 years to get the bottling rights to the best-tasting water in the country, their sense of humor probably got lost along about year five. But not this company, oh no. Beaver Hero from Patrick Maravilla on Vimeo. Beaver Beverage Company (BBC) is out with a campaign for the launch […]
All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has worked with Cogent to launch an awareness campaign which sees iconic blue plaques placed at rough sleeping spots in North London. Normally used to commemorate famous people, each “Homeless Plaque” tells the real and positive story of a once homeless […]
“Change the name, end the stigma” is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename […]
Today St John Ambulance launches the next phase of its ‘Ask Me’ campaign with a story set to touch the hearts of millions and highlight the real-life impact St John makes across the country, this Christmas. Launching across major national radio stations and Spotify, this time the charity is focusing on sharing one cardiac arrest survival story, told through the experiences of the people whose lives St […]
Giving the perfect gift can cause a lot of stress during the holidays, lucky for everyone, we have the answer. The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched their “Spirit of Winning” holiday campaign. “We are very pleased with our holiday campaign this […]
Christmas is a time for connection with those we care most about. At the end of another year of uncertainty and difficult times for many, it has never been more important to check in on your loved ones. This new creative campaign has been built around this core human insight and shows the positive power […]
Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]