The work features a variety of evocative destinations around Europe with open signs to signal they are ‘open’ again.
Alongside this, easyJet will be opening up their social channels to small businesses around Europe who usually rely on tourism. The businesses will be able to post content using the #europening hashtag, and easyJet will then share the best submissions with their followers.
The campaign sits alongside easyJet’s ‘Europe with Confidence’ pledge – a promise to easyJet customers that the airline will look out for their wellbeing, reaffirm their commitment to sustainability, and continue to offer great value.
The work launched 15th June, and will run across all nine of easyJet’s markets.
Robert Carey, Chief Commercial and Planning Officer at easyJet, said: “We’re delighted to be back in the sky and we can’t wait for our customers to be able to explore Europe with confidence again. That’s why we’re proud to launch our new pledge alongside this campaign, which introduces additional measures that will help keep everyone safe.”
David Masterman, Creative Director at VCCP, added: “This campaign is able to reassure, inform and inspire travellers across Europe. And it has, at its heart, the beach bars, tavernas, coffee shops and hotels that we depend on.”