Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]
With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]
Have you ever caught yourself standing on the street screaming at your phone: “How much for a ride?! Are you kidding me?!” Your phone has no soul and zero empathy. It doesn’t care what price your taxi app displays. You know this and yet here you are…yelling. Enter, ‘Better deal with real people,’ the inaugural […]
“He won’t fit in. There’s always adoption. She won’t walk or talk. It’s a life of problems. It’s going to be very hard. She’ll be a burden…” The start of a new life should be a positive experience. But if your child is diagnosed with Down syndrome, it’s not. Current healthcare protocols mean expectant parents are […]
Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners’ mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, the language learning app today launches the ‘Museum of Wonky English’ (MOWE), the first institution in Japan to shed light on the art of […]
Wunderman Thompson UK has launched the next phase of their integrated Financial Abuse campaign entitled ‘Control’, featuring a hard-hitting TV ad and through-the-line activity, which highlights the struggles that those trapped in economically abusive relationships face and how the bank can help. Wunderman Thompson UK’s latest integrated campaign follows on from the out-of-home and social […]
We’ve all been there. You’re almost done your shopping when you suddenly you see a product on the shelf that is so much better than the one you already have in your trolley. Are you really going to go all the way back to the original shelf where the product you are relegating was originally displayed? […]
The National Lottery is inviting the whole nation to come together and imagine the joy of winning big this festive season, with an integrated campaign created by adam&eveDDB for National Lottery operator Camelot. The launch ad, ‘Christmas Love Story’ directed by Oscar-winner Tom Hooper, breaks this Sunday (20 November). The ad is set to a […]
Now in its 11th year, Save the Children’s Christmas Jumper Day prompts millions of people around the UK to don their jazziest jumpers in exchange for a £2 donation to the charity. This year Christmas Jumper Day will take place on Thursday 8th December and Save the Children’s campaign is encouraging people to make it a team […]
Heathrow Airport is launching a new campaign to celebrate the newly opened Elizabeth line route to Heathrow with an OOH and digital campaign. Launching mid-November, with a phased roll-out running into January 2023, the new campaign by St Luke’s is designed to engage a new audience, particularly in the East End of London, to book […]
