Asda has launched a new Valentine’s-themed ad in its tongue-in-cheek “Don’t Compromise” campaign, demonstrating that when it comes to quality and price at Asda, there’s no need to compromise. The TV and online ad, created by AMV BBDO, is the second in the series and centres on a couple making plans for their date night. The […]
SKIN SAPIENS today launches its first range of six skincare products featuring identity and eco-packaging design by Lewis Moberly. This launch not only marks a fresh direction for the skincare market, it also shows how design can powerfully point to a product’s sustainable and desirable credentials. A new approach to skincare The SKIN SAPIENS range […]
British Gas launches a bold new brand campaign
Launching on Sunday 2nd February, ‘here to solve’ is the new campaign that will be at the heart of an ongoing programme of activity focused on driving fresh re-appraisal of the brand and shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier. After a few busy years keeping the UK’s home’s warm, Wilbur […]
Boost, the dedicated pay-as-you-go energy supplier, launches its new brand campaign highlighting that with a million things to take care of in family life, thinking about your energy does not have to be one of them. Creative developed by SNAP LDN, Boost’s lead creative and strategic agency. Campaign launches 1st February 2020 across TV, digital […]
Indiana Farm Bureau Insurance (IFBI), and its AOR, Indianapolis-based independent agency, Young & Laramore, have announced the launch of their ninth annual local Super Bowl campaign. The campaign plays on the idea that everybody is good at something—like bringing all the groceries inside in a single trip, or perfecting the exact right cereal-to-milk ratio, and […]
DIESEL introduces its Spring/Summer 2020 For Successful Living campaign. But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]
Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.
Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]
Kazoo Communications has had its contract renewed by leading seafood experts Young’s Seafood. The next phase of the PR programme will include support for the brand’s new multi-million-pound advertising campaign – Masters of Fish, which showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. Kazoo’s […]
New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing
Campaign kicks off as adidas launches new running collection called FOCUSBREATHEIN Campaign runs across all media including dedicated meditation ‘Mindset Corners’ in exclusive adidas retail stores adidas has launched a new campaign to celebrate how running can help manage the stresses of daily life and improve mental wellbeing. The campaign focuses on the art of […]