Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]

Barrett Hofherr Ready to Roll Out Debut DXL Campaign

Barrett Hofherr Ready to Roll Out Debut DXL Campaign

Full-service creative agency Barrett Hofherr has launched a multimedia campaign for DXL, the largest integrated commerce specialty retailer of Big + Tall men’s clothing and shoes. The agency won the assignment in January and is creative AOR. Mediassociates handled the media planning and buying. 40% of the male population in the United States is considered […]

McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila

McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila

McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]

FAB Finalists For The 26th FAB Awards Revealed!

FAB Finalists For The 26th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

Currys experts avoid football to help customers choose the best TV to enjoy the summer of sports

Currys experts avoid football to help customers choose the best TV to enjoy the summer of sports

Ahead of the much-anticipated sports season, new campaign by AMV BBDO and Spark Foundry features hilarious ways Currys colleagues are keeping distractions away With the summer tournaments season looming, the UK’s largest tech retailer, Currys unveils a new campaign ensuring customers they will get the best tech advice amidst the football frenzy. Teaming up with […]

VIVO ‘AMAZON DESERT RALLY’ CAMPAIGN: A CRAZY IDEA WITH A SERIOUS MESSAGE

VIVO ‘AMAZON DESERT RALLY’ CAMPAIGN: A CRAZY IDEA WITH A SERIOUS MESSAGE

The project alerts to the point of no return in the Amazon Rainforest As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw […]

VERY’S NEW FASHION PLATFORM WHISKS CUSTOMERS AWAY TO ‘HAUS OF FLAMINGO’

VERY’S NEW FASHION PLATFORM WHISKS CUSTOMERS AWAY TO ‘HAUS OF FLAMINGO’

Very has unveiled its new long term fashion platform, ‘Haus of Flamingo’, with the launch of a summer campaign that invites everyone to embrace their inner flamingo and elevate their summer style. The platform, which has been developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the […]

With Ageism Front-And-Center In The News, New Aegis Living Campaign Created By Little Hands Of Stone Challenges Notions Of Getting Old

With Ageism Front-And-Center In The News, New Aegis Living Campaign Created By Little Hands Of Stone Challenges Notions Of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging Amid a Presidential election where both candidates’ age is an issue, agency Little Hands of Stone has decidedly thrown out the notion of young and old with their new “Aging Is Life” campaign for Aegis Living, the Bellevue, WA-based senior living provider with 36 […]

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