Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]
Fevicol, the largest selling brand of adhesives in India, has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that Fevicol has come to stand for. Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/00_Peugeot_JAF_v45.mp4[/KGVID] Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car. Just Add Fuel (JAF) is a deal where the owner pays a fixed low monthly fee, which includes insurance, three years’ warranty and […]
walker Zurich has created a witty integrated campaign for iconic lozenge maker, Fisherman’s Friend, catching the power of having strong, clear lungs after using the product. The integrated campaign, entitled FlyBoardFishing, runs across TV, social and online. The spot sees a bare-chested fisherman skilfully diving dolphin-like in and out of the freezing sea in pursuit […]
On the day of Korean SAT (Scholastic Aptitude Test) in November 2015, a short film was revealed on YouTube. It first shows students in a classroom taking an exam. Suddenly, one by one, the students break into tears because of what is written on the exam paper. The film is part of ‘Healing Exam’ campaign […]
Hilton is launching the biggest global campaign in its 97-year history called ‘Stop Clicking Around’ that encourages travellers to book rooms directly through the brand instead of hunting around on other sites like Expedia to find the lowest prices. The international hotel chain’s latest initative attempts to show consumers the perks of joining and booking […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Publicis-London-Renault-Clio.mp4[/KGVID] Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK. Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising. As an emblematic model for the brand and its main flag bearer […]
The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbai is an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/LOREAL_GOLDNOTOLD_TVC.mp4[/KGVID] L’Oréal Paris has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women. In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]