Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the […]
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those plans is the introduction of the Ultra Low Emission Zone (ULEZ) from April 2019. […]
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]
The Committee of Advertising Practice (CAP) has recently launched its public consultation on new ways to regulate advertising containing gender stereotyping and as the lead on This Girl Can, I’ve been asked quite a lot for my opinion on it. When we launched This Girl Can in January 2015, it was the first campaign […]
Present at major museums around the world, scenarios of the classic works of artists Van Gogh, Renoir and Monet can reach the homes of Etna customers. Signed by Artplan, the campaign titled Do It Yourself brings advertising pieces that reproduces Impressionist paintings in printed medias. The ads re-read the original masterpieces, using Etna objects […]
Pioneering realty website Homes.com is revealing a new, modernised brand experience and supporting marketing campaign in partnership with Norfolk-based digital agency Grow. In order to meet the needs of today’s digitally-native homebuyers, while differentiating it from competitor brands like Zillow, Trulia and Realtor.com, Grow set out to reimagine the brand through a streamlined and […]
Young & Laramore, Sibling Rivalry’s Joe Wright and Echo Lab’s Gavin Little announce a national campaign for Trane to romance the world of HVAC. As the preeminent brand in the HVAC category, Trane has long been associated with its ability to run through anything. Young & Laramore was tasked with telling a deeper story […]
Research unveiled has shown that the most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations. Media owners are undervaluing their inventory when it’s mapped against particular verticals. Similarly, media buyers could be opting for premium sites when their investment would deliver significantly better results at spots unlikely even to be […]
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song ‘Dancing in the […]
Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK. With a seven-figure investment, Treatwell appointed Grow@Mindshare to develop a media and creative campaign that aims to establish the brand as the ‘go-to’ booking […]