[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/NSA-VHDB077-030_ProRes.mov[/KGVID] M&C Saatchi has created a new campaign for Virgin Holidays, showcasing the range of worldwide holidays on offer in its January sale. The campaign, entitled Dream Bigger, launches on Boxing Day and will run on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that […]
RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The TV ad tells the story of a woman who follows her heart’s desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her […]
Bose, the high-end audio equipment manufacturer, has appointed Grey London to its global creative business as it seeks to recover share from Beats By Dre. The agency is understood to have beat off competition from fellow WPP agency J Walter Thompson, the Omnicom network BBDO, Publicis Groupe’s Saatchi & Saatchi and the independent shop VCCP […]
Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]
British Airways has created a new TV ad, to launch as post-Christmas gloom hits the UK. The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. In 2014 the Downton Abbey Christmas special was watched by 5.52 million people. The ad shows […]
Lexus Europe has this week announced a creative collaboration with Hollywood actor and producer Jude Law, marking the launch of the luxury automotive brand’s “The Life RX” campaign. Designed to amplify the brand’s spectacular new luxury SUV, the 2016 Lexus RX, the campaign premieres today on YouTube before rolling out across social and digital media, […]
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign […]
Data released by Adyoulike, Europe’s largest native advertising network, shows how the value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. The data is the first time that native advertising growth has been charted globally. In North America, the native […]
Porsche’s newest campaign, and Tracks & Fields latest work of music licensing, is set to inspire with powerful ad copy and a gripping sync license to match. The moving campaign follows Porsche’s wins at the FIA World Endurance Championship 2015. It was a successful race for Porsche, having won first place in two classes at […]
