The agency is understood to have beat off competition from fellow WPP agency J Walter Thompson, the Omnicom network BBDO, Publicis Groupe’s Saatchi & Saatchi and the independent shop VCCP to win the business.
Bose has come under increasing pressure in recent years following the rise of Beats by Dre, which has developed high-profile ad campaigns featuring sportsmen with R/GA London.
Beats, which was bought by Apple for $3 billion last year, now reportedly accounts for 70 per cent of the premium headphones market.
However, Bose has recently developed it own links to a number of sports. NFL coaches have worn Bose noise cancelling headphones since the beginning of last season as part of a wider sponsorship. Bose also signed a partnership with Mercedes Formula One team earlier in 2015.
Bose’s YouTube channel features several ads following sportsmen’s rise to the top in the “Bose presents: better never quits” campaign.
In September Bose published 30-second spots following NFL players getting ready for the new season. Other ads have featured the Formula One racing drivers Lewis Hamilton and Nico Rosberg and the golfer Rory McIlroy.