http://www.youtube.com/watch?v=m4sTLfTKOGo Samsung has launched the first film in its ‘Design Your Life’ campaign for the Galaxy Gear and Note 3. The ad – ‘Sweet Dreams’ – was created by Leo Burnett LA and Chicago and features a woman making use of the gadgets to help her modernise her grandfather’s toyshop, ending with CGI technology delivering […]
Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]
EA Sports has launched an integrated ‘We are Fifa 14’ campaign created by Wieden + Kennedy Amsterdam. The campaign is centered around a 60-second film depicting Fifa 2014 as an armada, with gamers from all over the world gathering together for the new edition. But unlike the usual armada with sailing ships, the Fifa 2014 […]
http://www.youtube.com/watch?v=3vJcd2OPkDE Sky has teamed up with Disney Pixar to create a brand new TV ad featuring characters from the popular Disney Pixar’s Toy Story movie franchise to promote its superfast fibre broadband service and celebrate the arrival of the all-new 30-minute Toy Story OF TERROR! TV special, which will premiere in the UK & Ireland […]
https://www.youtube.com/watch?v=W9PYIwPSaj4 Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid-priced hotel market. The JWT London ad launches September 9 and highlights three services – the promise to replace items such as toothbrushes if […]
https://www.youtube.com/watch?v=oLFPn4Fq_xs BMW’s first electric car, the BMW i3 is to be promoted through an interactive 360 degree film developed for smartphones and tablet audiences, aiming to offer a virtual test drive of the vehicle. The campaign, created by WCRS, Mustard Films and Tool has been developed to promote the BMW i3, the first model within […]
Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]
Vodafone Ireland has unveiled its latest campaign, created by Grey London, which looks to highlight the value for money and assorted perks of the network’s pay-as-you-go service. Continuing on the theme’s from April’s The Wait ad, the ads look to show teenage situations, such as desperately calling on your friends to help you out of […]
Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]
A creative use of a banner by Achtung! will see users clicking to try a win a Volkswagen car on September 13. “Bannerbahn,” created for the new Golf GTI, will see a real car racing on the runway of Airport Twente. Online, four popular Dutch websites were painted with the asphalt markings of the runway. […]