The #1 Mexican import beer brand in the U.S. reunites with small businesses to infuse authenticity into Cinco de Mayo celebrations As the beer born in Mexico nearly 100 years ago, Modelo is bringing back its “Cinco Auténtico™” campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo. Fans can “Cinco Auténtico” with […]
Decker and the Connecticut Lottery Corporation have launched a new campaign for the Casino Action scratch ticket. As the Decker creative team honed in on ideas, the simple and direct idea of “Casino, Anywhere” rose to the top. Whether you’re on a beautiful hike, floating through space, or camping deep in the desolate wilderness, you too […]
Open is Orange’s mobile + home plan, and comes with its exclusive discount, as well as the possibility to customize it according to you household’s needs (phones, data plans, broadband speed, entertainement extras…).A very complete offer, with a good notoriety : the challenge was to highlight the many advantages of Open, hidden behind its apparent complexity. Marcel and […]
The award-winning campaign, which has captivated the brand’s audiences in major global markets for over twenty years, brings Canadians in on the inside joke with TV ads, out-of-home, radio, digital and transit ads. Specsavers debuts its iconic 20-year tagline, “Should’ve Gone to Specsavers,” in Canada on April 24, 2023, in a new integrated multi-channel campaign. […]
THE & PARTNERSHIP helps Lexus’s foray into Web 3.0 with an exciting interactive platform. Today, Lexus goes back to the future with a hoverboard NFT collection. Launched alongside an interactive choose your own ending adventure, Lexus is inviting the audience to immerse themselves in the world of the all-new RX for the first time. To […]
“Monday Motivations With Purcy Kicks” Social Media Shorts Introduce a Fictional TikTok Life Coach Giving Motivational Advice on Everyday Life, by Denver-based Indie Agency Good Conduct There are many hydration and energy brands focusing on athletes, but the truth is, everyone needs to hydrate and needs a boost of energy now and again. That’s the […]
Advertising agency and brand production studio Humanaut has created a campaign for Hero Cosmetics and its award-winning Mighty Patch pimple patch. Hero is the #1 pimple patch brand in the U.S. The pimple patch subcategory of skincare has grown at an incredibly fast pace the past few years, but despite that growth, awareness of Hero and its Mighty Patch […]
Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters – of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It […]
Now Pet Parents Can Give Cats of All Ages What They Want With New Kitten Food; Cat lovers will do anything for a kitten. Their charm and adorable mannerisms are hard to resist, and their presence and affection provide benefits for pet parents too. According to a recent survey1by the SHEBA brand, nearly 80% of […]
Star Pubs & Bars is empowering licensees to create pubs with passion and personality, showing pub licenses that anything is possible if they have the right backing in place. The B2B campaign created with St Luke’s has been produced for Star Pubs & Bars, the pub business of HEINEKEN UK, and aims to recruit more people to lease […]
