Armoury London, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon
‘Relax Darlings’ – she’s back. Aunt Helga, the UK’s favourite Teutonic tech wizard, is returning in a new brand positioning campaign for web hosting and cloud provider IONOS. The marketing drive aims to broaden IONOS’ reach and cement its position as the #1 digital partner to solve web-related problems for small to midsize businesses and […]
Healthcare company Bupa has launched a new brand campaign, redefining the meaning of health and wellness for the modern age. ‘This is health’, created for Bupa by MullenLowe Group, taps into a range of real human experiences to demonstrate how health needs have evolved. The upbeat 60” TV advert tells powerful individual stories, demonstrating that […]
CAMPAIGN SHINES A LIGHT ON THE VALUE OF LONG-TERM RELATIONSHIPS
T. Rowe Price are one of the largest active managers of US equities. The firm’s ability to nurture and sustain deep long-term relationships with US companies is a key part of their ongoing success. In their first creative campaign for T Rowe Price, AML Group bring to life these lasting relationships by contrasting retro Polaroid-style film […]
Technology has transformed the way in which we interact with many products and services in modern life, and healthcare is no exception. Quick and easy access to medical care is crucial for our well-being and can avoid future problems. The advent of digital healthcare platforms – such as Doctolib – which help patients find doctors […]
Bestselling author and chief purpose officer at Calm Jay Shetty is taking over the world-famous Piccadilly Lights in London for World Mental Health Day (October 10th) to remind us that we all struggle and we’re not alone. Jay’s message is one of inclusion and acceptance, highlighting the power of acknowledging our own emotions. One in […]
New communication platform revealed by Grana Padano is scored by the late Ennio Morricone, legendary Italian composer
“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’. The campaign features a commercial directed by […]
• New creative platform positions Virgin Media, as the leader of superior connectivity, with the fastest WiFi guarantee of any major broadband provider, meaning customers can stream YouTube content, with the promise of 20Mbps in every room or get money back
• The bold ad ‘Highland Rider’ characterises Virgin Media’s WiFi guarantee and reliable connectivity through the visual metaphor of a highland cow riding a motorbike
Today, Virgin Media together with VCCP London releases ‘Why walk when you can ride?’ an integrated brand campaign to launch Virgin Media’s WiFi guarantee, demonstrating the internet provider’s commitment to delivering superior connectivity, reliability, and speed. The light-hearted and playful campaign will roll out throughout the UK across multiple formats and leads with a hero […]
The First Division A champions support struggling local farmers by launching locally produced veg box merch,
created by Mutant
Sports merchandising is a huge source of revenue for football clubs, from kits to homeware to toys. But Belgium football club Club Bruges have launched a unique new kind of merch – locally grown vegetable boxes – which helps to support their large fan base of struggling local farmers beset by tough operational conditions. Club […]
Saatchi & Saatchi UK has launched a new visual identity for the NBA, which features in Hoop Cities, a new eight part, in-language docuseries exploring the culture, history and connective power of basketball in Europe. The dynamic visual identity uses the basketball court to frame the narrative, and leverages Saatchi & Saatchi’s conceptual design and […]
Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]
