Sway Group, a leading full-service influencer marketing and branded content agency, announces that it has been selected after a formal review to handle the influencer marketing needs of California Raisins. “We are honored to be working with California Raisins, a brand that has been a household name for generations,” said Danielle Wiley, founder and CEO […]
New content studio offering full-service production capabilities names Emmy Award-winning marketer Scott Bradfield as managing director Independent integrated agency The Many has launched a new content studio offering that provides a complete suite of end-to-end production services and development, including original IP and branded entertainment. Emmy Award-winning production and development executive Scott Bradfield has been named managing […]
Full-service creative and production company Conductor brought home honors this week from the Fourth Annual Kantar Creative Effectiveness Awards. The global awards spanning 9 markets and 10 award categories celebrate the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 tested in 2022. What makes the awards unique is that consumers […]
The Gate London has hired creative team Hannah Bituin and Becky Reynolds to work across their growing portfolio of clients. Ex-Ogilvy, Iris, and Virtue, they have worked on the Dove Self Esteem Project, tackled food waste with Hellmann’s and promoted sustainable fashion with Comfort. They worked for a variety of brands such as Unilever, Starbucks, Samsung, […]
Following a competitive multi-pitch process, IDILIQ Hotels & Resorts has appointed Accord Marketing as its UK and European digital agency. Moving forward, Accord will deliver a cross-channel digital strategy to raise awareness of this hospitality and resort brand, highlighting their unique and diverse collection of accommodation properties. These include chic coastal suites, family orientated beach side […]
Despite economic headwinds, EMEA Marketers expect ad budgets to grow but are struggling with effective cross-media measurement Nielsen, a global leader in audience measurement, data and analytics, today released its 2023 Annual Marketing Report, which uncovered that 80% of marketers across EMEA are now including streaming channels in their media plans. Interestingly, despite this high […]
Created by BETC HAVAS, the project with MCs Poze do Rodo, Bielzin, Borges, and Cabelinho, comes from the union of the biggest rap and trap recording companies in Brazil to shed light on a reality that affects 18 million people in the country, calling for reflection on racial profiling. Through this chorus, this is the […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency Modern Formula (MoFo) to bring performance marketing to the forefront of a superior media offering with creative firepower. The newly formed MoFo delivers full-funnel solutions across awareness and performance strategies all under one roof. “We took a hard look at the evolution of performance marketing […]
Bria Weldon has joined the independent, full-service San Francisco advertising agency Barrett Hofherr as its first head of Media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success. A media, strategy and planning veteran […]