Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital […]
The Consumer Behavior Lab (CBL), a joint venture of XenoPsi and Astroten, Ltd., debuts the Behavioral Science for Brands podcast series today as the next phase in its mission to demonstrate the value of applying behavioral science to the marketing of brands in the US. In the first podcast, XenoPsi founder and president MichaelAaron Flicker […]
One of the UK’s leading creative companies, Saatchi & Saatchi, has today announced Upriser by Saatchi & Saatchi (Upriser) a free, scalable schools platform that the agency hopes will introduce, inspire and open up the creative industries to any student in the UK. The platform has been in beta for two years, during which time […]
Integrated agency Above Beyond have become the latest creative agency to join by The Network, the international network for small independent hotshops founded by Per Pedersen. Above+Beyond, whose clients include Amazon, Mulberry, Subway, Depop, Movado and Alzheimer’s Research UK are an award-winning London-based integrated creative agency, built for the audience age. In joining by The Network, they are […]
Today, world-class creative production company CLICKON has launched its new cloud-based platform iQ, bringing the first truly end-to-end solution to the market. It enables businesses to streamline video production management globally,while saving time and reducing costs during financially challenging times. CLICKON iQ is an end-to-end content production solution for businesses seeking to create and deploy content at scale with greater control, transparency […]
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine is releasing a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years. “The people of Iran need to know the whole world is standing behind […]
Ana Lanzas has joined 62ABOVE as Director of Public Relations and Social Media, according to agency Founder and Chief Relationships Officer, Jon Bailey. Lanzas joins the agency after spending five years as Global Director of Communications & Social Media with Virgin Hotels, based in Miami Beach. Previously, she worked as Director of Public Relations and Social Media […]
Exit Bee, the leader in micro-moment advertising, has strengthened its team with the appointment of Victoria Pindar as VP of Sales in the UK. Victoria will help to spearhead further growth within the UK, whilst developing key strategic partnerships. With more than 15 years’ experience in the advertising industry, Victoria was formerly Group Digital Manager […]
Lumen Research, the leader in attention measurement, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA, as growing numbers of businesses around the world turn to its ground-breaking eye tracking technology to measure the impact of their campaigns. Scott will spearhead the expansion of Lumen’s business in the […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
