Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP Brand Experience, explains: “While we are very much looking forward to all that lies ahead, […]
Multiple Cannes winner and driving force of TBWA\RAAD, one of the most awarded agencies in TBWA’s collective, Alex Pineda has been appointed as Chief Creative Officer of TBWA\Helsinki. Starting from September 2023 Pineda is committed in pushing the Finnish industry to world class. Pineda will steer the agency’s creative work together with eCD Laura Paikkari […]
The appointment follows a £2.5M pre-series A funding round, with backers including famous founders from global businesses Groupon, Brewdog, Clearscore, Mumsnet, Miniclip and The GOAT agency Basket, the ecommerce start-up changing the future of online shopping, announces Lee Lythe as Chief Marketing Officer, who will lead on multi-channel user acquisition, and build out publisher and […]
Following a banner year with the additions of Senior Executive Producer Alaina Zanotti and editor Raj Ramnauth, award-winning creative editorial/VFX company Nomad is continuing to grow its all-star team with the addition of VMA-nominated editor Zoë Mountain. Zoë is well-known for her taste-making music videos, including Gryffin and Tinashe’s “Scandalous” and The Kid Laroi’s “Love […]
Digital creative agency UNFOLD has added Creative Director Jonathan Guillen and Associate Creative Director Nikki Black to its Talent department. For a decade, Guillen has worked with some of the world’s largest brands. As a creative director, his expertise spans across multiple verticals from 360 campaigns to digital, web, social and beyond. What unifies his […]
Work will kick off in November on Facebook, Instagram and TikTok 4C Foods Corp. has chosen food and beverage marketing agency quench as its social media agency. An initial campaign will launch in November with an objective of driving brand engagement and growing an audience across several social media channels, including Facebook, Instagram and TikTok. quench won the […]
Teads, the global media platform, has today signed a partnership deal with leading LGBTQ+ lifestyle publisher Attitude. As a leading supplier to the world’s most premium publishers and content creators, Teads’ exclusive partnership with Attitude expands on the platform’s focus rooted in providing high quality media with access to diverse and direct inventory. Ensuring brands […]
Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as […]
The network owned by independent creative agencies grows its global creative capabilities with Istanbul based member Award winning full-service creative agency Roy+Teddy have become the latest agency member to join by The Network, the independent global network for independent hotshops founded by the late Per Pedersen. by The Network – creators of highly acclaimed industry […]
Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global […]