Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas Wilder joins Wolff Olins’ leadership team this week as Global Principal for Design. He will work alongside New York-based Executive Creative Director Jan Eumann, and […]
- New business unit aims to put the “why?” of the metaverse before the “what?” - Virdi has more than 20 years’ experience of applying innovation thinking and knowledge to embed immersive strategy at the core of global organisations including Facebook, Charlotte Tilbury and the BBC
Harbour appoints Adipat Virdi to lead new metaverse offering Harbour Immersive
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new […]
Red Brick Road appointed by online retailer LoveCrafts for global consumer advertising launch.
The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]
adam&eveNYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The simulation basketball video game franchise is renowned for redefining what’s possible in sports gaming. The campaign will aim to attract new gamers across a number of […]
7th July 2022: Rania Robinson, CEO & Partner of Quiet Storm, has begun her term as President of WACL, taking over from ITV’s Kate Waters, with an inaugural speech at WACL’s first in-person AGM in three years. Speaking to the over 200 Women in Advertising and Communications Leadership members gathered at an event that was […]
Charles Trevail becomes Executive Chairman NEW YORK– Interbrand today announced the promotion of Gonzalo Brujó to Global Chief Executive Officer. Brujó succeeds Charles Trevail, who will take on the role of Executive Chairman. Previously the Global President of Interbrand, an Omnicom Group (NYSE: OMC) company, Brujó steps into this leadership role with expansive experience and […]
The Fantastical Adds Happy Valley to Client Roster
● Research is based on surveys and interviews with 4,560 US and UK consumers ● 40% of UK Gen Zs are already active in the metaverse ● 55% of UK brand marketers already have budget set aside for marketing activity within the metaverse that has been taken from other marketing channels ● 60% of UK brand marketers would be willing to give up creative control for a metaverse campaign to work with a creator who understands the metaverse better than they do
Global creator marketing agency Billion Dollar Boy (BDB) has today unveiled a major new study which sheds light on the opportunities offered to brands by creator marketing, as we enter the era of the metaverse. With Citi predicting that the metaverse economy could be worth $13 trillion by 2030, BDB set out to understand consumer, creator and industry […]