ATHLON FUELS GROWTH WITH NEW SENIOR HIRES

ATHLON FUELS GROWTH WITH NEW SENIOR HIRES

Award winning design and technology agency, Athlon, is going for growth with a number of new senior hires. The global agency headquartered in London has recruited Velda Croot as VP Growth and Gemma Craig as Client Services Director. Croot joins from brand design agency Lewis Moberly while Craig comes from Omnicom digital experience agency, Critical […]

BRANDON CONSULTANCY BOLSTERS SENIOR LEADERSHIP TEAM TO SUPPORT THE AGENCY’S GROWTH, APPOINTING BEN MARSHALL, CREATIVE DIRECTOR AND ROSE AKEHURST, HEAD OF GROWTH

BRANDON CONSULTANCY BOLSTERS SENIOR LEADERSHIP TEAM TO SUPPORT THE AGENCY’S GROWTH, APPOINTING BEN MARSHALL, CREATIVE DIRECTOR AND ROSE AKEHURST, HEAD OF GROWTH

Independent brand design agency Brandon Consultants is pleased to share news of its latest senior hires to support the agency’s growth: Ben Marshall, who joins as Creative Director, and Rose Akehurst, who takes on the newly created role of Head of Growth. With a unique background in brand design and campaigns, and most recently driving […]

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising […]

Quiet Storm hires Massimo Fiori as Client Development Director

Quiet Storm hires Massimo Fiori as Client Development Director

Independent agency Quiet Storm has hired Massimo Fiori as its new Client Development Director. Massimo joins from Anomaly, where he held the position of Global Business Director for over three years. Massimo’s role as Client Development Director is newly created at Quiet Storm on the back of recent growth and as part of its longer-term […]

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]

ROAST Announces Strategic Department Restructure and Promotions in Organic Performance Team

ROAST Announces Strategic Department Restructure and Promotions in Organic Performance Team

ROAST, the award-winning performance media agency, has today announced a key restructure of its Organic department, introducing two specialised leadership roles: Organic Performance Lead (Technical) and Organic Performance Lead (Content). These strategic promotions reinforce ROAST’s commitment to delivering exceptional SEO results while continuing to scale and innovate its Organic offering. In recognition of their expertise, […]

AKQA Appoints Jon Holloway as Managing Director for MENA

AKQA Appoints Jon Holloway as Managing Director for MENA

With a focus on growth in Saudi Arabia and the UAE, Jon will lead AKQA’s continued transformation and innovation across the region. AKQA announce the appointment of Jon Holloway as Managing Director for the Middle East and North Africa. Based between the UAE and KSA, Jon’s leadership will accelerate the agency’s momentum in the region, […]

impact.com Announces Continued Growth in Q1 2025 Driven by Increasing Awareness that Partner-led Marketing is Helping Brands Build Trusting, Authentic Communities That Propel Performance

impact.com Announces Continued Growth in Q1 2025 Driven by Increasing Awareness that Partner-led Marketing is Helping Brands Build Trusting, Authentic Communities That Propel Performance

In the first quarter, impact.com demonstrated its position as the leading partnership management solution globally by welcoming hundreds of leading brands to the platform, announcing the return of its Partnerships Experience event, relentlessly investing in its products, and winning multiple awards across the international industry. impact.com, the world’s leading commerce partnership management platform, announced today […]

Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation

Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation

“Southern Strength” by Terri & Sandy Primes the Iconic Brand for a New Era Mitchum, the legendary deodorant brand formulated for sweat-blocking and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of consumers. The campaign, titled “Southern Strength,” created by independent advertising agency, Terri & Sandy, taps […]

Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support […]

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