The paper reveals seven ways current marketing techniques are damaging the growth of women’s sport, while suggesting how it can be done right
With the Women’s Euros just weeks away Dark Horses has created a paper outlining seven ways current marketing techniques are actually damaging women’s sport. Called The 7 Deadly Sins of Marketing Women’s Sport, and based around the concept of the classification of vices within Christian teachings, the paper outlines the pitfalls businesses fall into, while delivering insights […]
Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space