Onetag’s first-of-its-kind AI-driven Smart Curation technology helps programmatic buyers turbo-charge campaign performance, scale and addressability Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately achieve their campaign objectives. The Smart Curation platform serves as […]
DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector. DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with […]
Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer […]
The experienced executive will lead the blockchain platform and open-ledger advertising ecosystem Verasity, a protocol and product layer blockchain platform, has appointed veteran technology-focused lawyer, Mark Firth, as CEO of Verasity, and of VeraViews, Verasity’s open-ledger advertising ecosystem that prevents ad fraud. Mark will be responsible for leading the next stage of VeraViews’ expansion as […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
North Carolina-based Brandon, a leading integrated marketing agency consistently recognized for its creative excellence, today announced the appointment of Austin Scott as its new creative director. He will report to Tyler Easterling, President and COO of TBA Worldwide. Brandon is part of TBA Worldwide, a fast-growing independent collective of specialized agencies offering holistic, data-driven marketing […]
Full-service agency Yes& has named noted advertising executive Zihla Salinas as Chief Operating Officer. In this role, she will deliver operational leadership and contribute to growth across the agency in such areas as new business development, mergers and acquisitions, and talent development. Yes& has been named one of Adweek’s Fastest Growing Agencies of 2023 and four times […]
In a significant milestone for Fall Off The Wall, the independent Creative Production Agency, the board announces the conclusion of Jamie Smith and Robin Byrne‘s tenures as Joint Managing Directors. Their leadership has been instrumental in propelling the business to new heights making Campaign magazines top 100 agencies for the last 6 years, securing stable […]
New shopping app provides route for brands to generate cost effective online orders whilst rewarding consumers with market leading financial incentive ChaChing® a digital shopping platform designed to give brands and consumers a fairer way to buy and sell online, has secured the backing of leading media agencies and performance agencies including Havas, EssenceMediaCom, Vagabond […]
Independent creative network hires former McCann Creative Community President as Creative Chair Former President of McCann’s Global Creative Community John Mescall has joined independent creative network by The Network as Creative Chair. Mescall brings a wealth of experience in creative leadership and a record of success to the independent creative network. Once named ‘The Nicest […]
