Integrated creative agency Impero has hired three new creatives to expand its output and bring different perspectives into the mix. Sophia Tassew, who has worked at Ogilvy, AKQA and FCB Inferno, joins as a junior creative. As well as her advertising background, she brings with her a broader experience in the art community where she […]
The adaptive streaming firm aligns methodology for assessing carbon emissions from digital advertising Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon footprint for creative delivery of their digital marketing campaigns. The Dashboard measures the amount of data transferred per impression and several other granular data points, allowing […]
Pearlfisher has named Jason Brown as its first global CEO, a new role in the independent agency’s 32-year history as it takes the next steps in its long-term growth and evolution plan. Jason joins Pearlfisher in April and will be based in New York, where he will lead global business growth across both Pearlfisher Studios. […]
Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]
10Pearls expands its digital and creative capabilities, reaching new heights through a “one brand, one team” strategy with the introduction of 10Pearls Studio. The Studio brings together existing digital capabilities and past digital marketing acquisitions, such as Likeable, an acclaimed social media agency based in New York City; and Pixel506, a digital services agency based in Costa […]
Back by popular demand, creative technology studio Appetite Creative present the fourth annual virtual Global Connected Packaging Summit on Wednesday 8 May 2024, featuring technology, innovation, packaging, branding and sustainability experts sharing insights, advice and topical discussions. The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to […]
Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship. Roy’s career reveals a knack for cross-platform multimediastrategy and storytelling, with a focus on event activation. A […]
Pair are first partners the Boston advertising agency has hired in its 18-year history Full-service advertising agency Full Contact has added two key members to its team, Erin Regan and Mark Battista. Managing Partner Erin Regan is motivated by a relentless pursuit to drive innovation in the modern agency landscape. She is a seasoned agency […]
The Many’s Alli Adamonis has been promoted to Group Brand Director. Adamonis joined The Many in 2021 as a senior brand director. In her new role, Alli will oversee brand strategies for Panda Express and all new business, ensuring their alignment with The Many’s innovative vision and growth objectives. Adamonis has showcased exceptional talent in leading integrated […]
McCann Central announced today it has partnered with The Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa. Donating 212 pieces of IT equipment and machines, including iMacs, Macbook Pros, and Elitebooks, The Turing Trust will now be able to distribute important equipment to schools and educational […]