“Invibes delivers attention by giving consumers advertising experiences they actually want, whilst proudly supporting robust journalism.” – Caroline Lidington, Managing Director - UK, Invibes Advertising
Invibes’ Interactive Display formats are generating attention more effectively versus comparators,
Lumen UK study finds
This revolutionary technology allows consumers to style garments on a broad variety of body shapes to visualize how garments and styles would look on them.
Looklet launches virtual “Dressing Room” for fashion retailers’ customers to style garments online
MarComm News chatted exclusively with John Macbeth, Sales Director at Hoopla Digital
How can immersive brand experiences deliver value, purpose, and structure to an ad campaign? – MarComm News Q&A with Hoopla Digital
THINK BEFORE YOU LINK – New CPNI APP Targeting Online Threats Launched by AML
Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.
Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally
Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates
Cavai tests innovative new approach for the Home Office’s ‘ParentWise’ pilot campaign helping parents and carers in the West Midlands
Tripadvisor Ad Express helps small and midsize businesses reach massive global audience
Tripadvisor Launches New & Improved Self-Service Advertising Tool
Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.
Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues
Carlijn Postma (The Post) represents the company in the Benelux
Global Video Platform Biites Launches In The Netherlands
Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch. The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft