This innovative sweepstakes takes inspiration from blood-filled events in the game to help players save lives in the real world – and they can win a custom-built PC, infused with real human blood In honor of Diablo IV’s Season of Blood, people in the United States are getting the chance to take part in a […]
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
Today, Direct Line unveils the world’s first breathalyser toothbrush, a game-changing invention designed to freshen up the drink driving conversation and help Brits avoid taking to the roads over the limit the morning after a night of consuming alcohol. The reveal of the Brushalyser aims to drive behaviour change by getting people to think twice […]
Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its Original juice brand, to give young people a boost at the start of the school year with its fruit juice carton packs. The smart packaging campaign utilises a web […]
A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]
Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]
New campaign for translation provider Translated celebrates the unique value of humans in translation Translated‘s brand insight reveals that humans engage in translation every day, often without even realizing it. We decode languages that extend beyond mere words, enabled by our cultures, experiences, and beliefs. As humans, we remember, we imagine, and we interpret, all […]
The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]
Global partnership will see the world’s largest media buyer include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary […]
Bensimon Byrne and 1stAveMachine create a first-of-its-kind test-drive with supermodel Coco Rocha to launch the new flagship EV To promote the new fully electric Audi Q8 e-tron vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate […]