AOR evolves brand voice with humor designed to attract customers ready to make the switch Every family knows the frustration of unreliable internet service. Internet provider HTC and its AOR, Brandon, are banking on that universal experience with a new campaign that turns internet pain points into a hilarious, direct challenge to competing providers. The campaign contrasts everyday […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]
Market-leading frozen pizza brand Chicago Town is putting Deep Dish back at the centre of culture with a new campaign from lead creative agency Quiet Storm, which plays with the expression “it’s not that deep” – a favourite among Gen Z – by reminding audiences that when it comes to serious cravings, IT IS THAT DEEP. Chicago […]
Award-winning São Paulo studio expands its global footprint with a North American base, bringing acclaimed storytelling and production to the U.S. market and beyond Surreal Hotel Arts, the São Paulo-based creative production company, today announced the opening of its first international headquarters in New York City, marking a significant expansion into the U.S. market. The […]
ShowHeroes expands programmatic display expertise and scales German adtech innovation internationally ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion […]
Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. The next chapter continues to build on the award-winning campaign, which previously saw Cadbury launching a series of limited edition chocolate bars honouring those small but meaningful gestures […]
Ahead of Mother’s Day (15th March), John Lewis and Saatchi & Saatchi have launched ‘Daisy May on Mother’s Day’, a new social campaign starring actress, writer and mum Daisy May Cooper. The entertaining content series is built on the simple insight that the best people to tell you what mums really want for Mother’s Day […]
Escapism isn’t equal: women’s unpaid labour and mental loads dominate their abilities to escape. As International Women’s Day approaches we often look at the workplace for signs of gender equality and progress, but what about our ‘free’ time? In its 2025 global study, The Truth About Escapism, McCANN’s global intelligence unit, Truth Central, explored all things […]
Felipe Petroni and Daniel Batista will partner with Managing Director Manuela Rinzler and LATAM CCO Renato Zandoná to advance AKQA’s frontier agency vision AKQA Casa has announced the promotion of Felipe Petroni to Executive Creative Director (on the right) and Daniel Batista to Head of Client Services. Together with Managing Director Manuela Rinzler and Chief […]
Agency to lead social strategy and creator partnerships across the UK VCCP Social Club, the newly launched global social specialist arm of VCCP Group, today announced their appointment by Tinder, the world’s most popular dating app, as its UK social media and influencer agency of record. The appointment follows a competitive pitch, run by Ingenuity+, […]