With an ambition to redefine beauty, IsaDora has presented a new brand platform, visual identity and packaging design created together with the Scandinavian consumer branding agency Everland. Inspired by its 40-year-old heritage, it brings to market what few others can do: Swedish genuineness. Few brands have thrived beyond a decade in an industry notoriously obsessed […]
Animal rights organisation Wakker Dier take an unconventional approach to awareness with launch of board game created by Mutant With Christmas around the corner and festive menus with all manner of gastronomic delicacies being planned, one item that might controversially be on many a shopping list is Foie Gras. Controversially, ducks used in the production of […]
Today, creative technology studio Appetite Creative has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2024 Connected Packaging Survey gives participants an opportunity to shape the future […]
First of Two Heartwarming Holiday Ads Debuted During NBC’s “Christmas in Rockefeller Center” As the holiday season kicks off, Toyota is celebrating the joy in creating holiday memories with family through a message about spreading love this season. “Present from the Past,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime […]
“The Carbon Negative Ad” reverses the environmental impact of radio commercial recordings in the fight against even the smallest carbon dioxide emissions. A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteå Kraft, which has long used recycled film clips to produce climate-smart advertising […]
Audible and Fold7, a leading provider of spoken word entertainment, have launched an innovative outdoor campaign demonstrating how storytelling can dramatically transform our every day. The “This is The Story” campaign, created by Fold7, features special-build outdoor ads focusing on three of the many genres available on Audible; sci-fi, true crime and fantasy. Each execution […]
British creative veteran Dave Brown teams up with the Scandinavian branding agency Everland. The combined experience and network seek further to develop the agency’s creative excellence and international business. Dave Brown is a leader in consumer branding, working at acclaimed agencies and for leading global clients across FMCG. For many years as Global Director of FMCG and UK Chairman […]
Today, advertising and climate experts ACT Climate Labs, in partnership with cultural insights agency Bricolage, shared new research findings into ‘Why words matter: how to speak to Brits about climate change’. The report outlines how the challenges of communicating climate change can be solved by getting the cultural context right. ACT coined the phrase ‘Persuadables’ […]
Award-winning creative leader leaves Leo Burnett WW to join DDB network DDB Worldwide announces today Chaka Sobhani will join as President, CCO International. Sobhani is leaving Leo Burnett Worldwide to join the DDB global network. Sobhani will report to DDB Worldwide’s Global CEO Alex Lubar and work with Alex and DDB’s global leadership team to continue elevating […]
Jellyfish doubles down on creativity and content, data, media and tech integration Jellyfish, the global digital marketing business to some of the world’s biggest brands, has announced the appointment of Jo Wallace as its Global Executive Creative Director (ECD). Jo will shape both client work and Jellyfish as a creative and inventive organisation in everything it […]