Very has unveiled an exciting new brand platform – ‘Let’s Make It Sparkle’ – via a joyful, humorous Christmas campaign that positions the digital retailer and its customers as vibrant, pink flamingos and encourages us to transform everyday experiences into something wonderful. The new creative platform and Christmas campaign, developed by The Gate, bring to life Very’s […]
McDonald’s UK has entered the faux out of home (FOOH) ring with the launch of its latest campaign – Festive Wins. Delivered by Red Consultancy and produced in partnership by Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London, a bursting McDonald’s burger box outside the […]
The Four-Part Mockumentary-Style Series Changes What It Means for an Agency to Get “Ghosted”; Celebrates the Agency’s Spirit of Craft Tom, Dick & Harry Creative Co. (TDH) released 350 W. Eerie, an original four-episode short-form scripted series from their internal production and content house, TDH Studios. The series – which follows TDH employees as they investigate mysterious […]
Specsavers announces the appointment of Agi Varanyi as Head of Creative Business Partnership for its in-house agency Specsavers Creative. Agi will be responsible for nurturing the partnership with the Marketing teams across the business, a partnership which yields consistently great work. Formerly Managing Partner at Grey London, Agi brings over 20 plus years’ comms agency […]
The new London venture will be headed up by industry experts Emily Gray and Lawrence Heath Award winning international strategy studio Untangld is pleased to announce the launch of its new London venture. Left to right: Jamal Cassim, Emily Gray, James Needham, Danish Chan, Lawrence Heath Born in Melbourne, Australia, the international studio expands operations to London in […]
The Urgent Need for Independent, Reliable Cross-Media Measurement. In the shifting sands of audience measurement, Thursday’s announcement that Foxtel will be withdrawing from Oztam and launching its own audience measurement currency will spell turbulent times ahead for advertisers. Very simply, more measurement means more confusion. As screens already account for a mammoth chunk of advertising […]
Conceived and created by Studio of Art & Commerce, in partnership with London Advertising, ‘Fans of… Mandarin Oriental. AI on Canvas’ fuses futuristic technology with the ancient art of Chinese ink brush painting – paying tribute to the hotel’s fans in real-time A unique, interactive performance art experience, which fuses cutting-edge AI technology with the ancient art […]
Brand platform ‘Great Journeys Start with Trainline’ launches in Italy Trainline, the leading European train and coach ticketing app, is set to simplify the process of finding the best train and coach fare. This frees up your time and mind, paving the way for discovering a multitude of exciting new opportunities and unexpected life experiences. […]
Disruptive billboards promote the latest immersive mixed reality headset with an equally immersive reality bending campaign developed with AMV BBDO and Unit 9 Today, Meta’s Reality Labs will unveil its disruptive, fully immersive, ‘Halloween Thrillboards’ in the heart of Shoreditch, to mark the launch of the Meta Quest 3 and as part of their ‘Expand […]
Central Penn Business Journal and advertising industry trade Adweek both add the Pavone Group agency to their fastest growing lists. Senior marketing agency Varsity, part of Pavone Group, has been honored with a pair of “fastest growing” honors recently. The first recognition is a ranking on Adweek’s list of the world’s Fastest Growing Agencies, where […]