impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The […]
by The Network takes us on a visual pub crawl through 30 years of Liverpool FC fandom
This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership in Premier League history. In celebration of this, Carlsberg are launching a multi-channel campaign across 26 markets worldwide, with creative born of a truly collaborative global effort from by The Network partners Worth Your While, SMALL, The Council and Drive Studios. The campaign is spearheaded by a hero film […]
Contented has been appointed as the official Video and Digital Content partner for the England and Wales Cricket Board (ECB). The brief covers video and digital content creation for all of the ECB’s properties, from England men’s, women’s and disability sides, The Hundred, men’s county and women’s regional competitions, and its national participation programmes. In […]
The humble potato stars in a new campaign breaking this week for Waitrose exploring how the meaning of ‘British’ has evolved – the first work to go live created by young people through Create Not Hate’s innovative new programme with the John Lewis Partnership. Inspired by the insight that there’s more that unites than divides […]
Magnetic creative leader will make his mark for clients at Wunderman Thompson, utilizing its deep and vast capabilities and expertise
Audrey Melofchik, CEO of Wunderman Thompson North America, announces that top creative talent Tom Murphy will join the agency as Chief Creative Officer. Known for his track record of creative excellence that drove McCann’s most celebrated work of the past decade, including the iconic “Fearless Girl”, Tom’s access to Wunderman Thompson’s toolbox of end-to-end capabilities […]
‘One Heck of a Flavour’ offers a sizzling sonic that sausage-lovers won’t forget
Sonic branding agency DLMDD has created a sizzling new sonic identity for Heck, the UK’s favourite sausage brand, producing a tasty tune that gets to the meat of the brand. ‘One Heck of a Flavour’ reflects Heck’s “rural lifestyle meets urban attitude” ethos, offering a catchy, quirky and energetic sound to appeal to its broad customer base. […]
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital […]
Vivaldi, the leading independent global business and brand transformation firm has announced the appointment of Michael Monheim as Partner, Media & Entertainment. Michael’s role will involve working with the consultancy’s existing roster of companies and growing its portfolio in the media & entertainment space on brand, business growth and transformation. Formerly the Vice President of […]
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle
Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between […]
Edgar will join with fellow 72andSunny colleague Caroline Grayson who will start as Managing Director for the New York office
VCCP Group, the global challenger network for challenger brands, has today announced two new super hires to strengthen its leadership team and catapult the network into further growth. Brett Edgar joins the agency as Chief Executive Officer, North America – the first North American CEO for VCCP in its 20 year history – and Caroline […]
