VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers

VIOOH partners with JCDecaux Ireland, bringing 32% of Irish digital OOH market to programmatic buyers

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to 288 digital screens generating […]

Make-A-Wish Canada Launches Innovative TikTok Partnership Original track “Wish Song” and social campaign to drive support for non-profit

Make-A-Wish Canada Launches Innovative TikTok Partnership Original track “Wish Song” and social campaign to drive support for non-profit

Make-A-Wish Canada today announced a unique partnership with creator and singer/songwriter Stacey Ryan, supported by TikTok Canada and agency partner Zulu Alpha Kilo. Launched on February 20th, the original song, “Wish Song,” composed and sung by Montreal-born Ryan, is a one-of-a-kind Canadian collaboration. “Wish Song” is inspired by and reflects upon the healing impact wishes have […]

Otherway cuts through the noise of modern investing with new IG campaign

Otherway cuts through the noise of modern investing with new IG campaign

Otherway has launched a new integrated campaign for IG UK that reintroduces the FTSE 250 fintech as The Investor’s Champion, reflecting a broader repositioning designed to resonate with today’s financially switched-on investor. At a time when investing content is everywhere, from social feeds to group chats, the campaign addresses a growing sense of fatigue among […]

Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce

Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce

North American agency group unveils integrated technology platform powered by RADaR Analytics, designed to deliver clarity and efficiency across brands’ entire marketing lifecycle Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and […]

BBH HIRES STEPHANIE MCARDLE TO LEAD DESIGN DEPARTMENT

BBH HIRES STEPHANIE MCARDLE TO LEAD DESIGN DEPARTMENT

BBH has appointed Stephanie McArdle as Head of Design as part of the commitment to creativity. Reporting into BBH ECD, Felipe Serradourada Guimaraes, Stephanie McArdle will sit at the heart of BBH’s creative output, shaping the visual craft across all channels whilst building and nurturing a team of world-class designers and ensuring design excellence is […]

People of Prominence rebrands as The Prominence Collective

People of Prominence rebrands as The Prominence Collective

People of Prominence has rebranded as The Prominence Collective, marking a new chapter for the Manchester-based PR and communications consultancy as it continues to expand its work with businesses, non-profits and senior leaders across the UK. The move reflects how the consultancy’s work has developed over the past year. While the original name grew from […]

Rock & Roll Hall of Fame Brings the Spirit of Rock & Roll to a New Digital Stage

Rock & Roll Hall of Fame Brings the Spirit of Rock & Roll to a New Digital Stage

The reimagined rockhall.com, created by digital experience agency Grow, brings immersive storytelling to one of music’s most iconic institutions. The Rock & Roll Hall of Fame has launched the new rockhall.com in partnership with digital experience agency Grow, transforming its website into a dynamic digital destination that brings the stories, sounds, and cultural influence of rock & roll to […]

SVEN HUBERTS JOINS LEPUB AS GLOBAL PRESIDENT TO LEAD NEXT PHASE OF GROWTH

SVEN HUBERTS JOINS LEPUB AS GLOBAL PRESIDENT TO LEAD NEXT PHASE OF GROWTH

LePub today announced Sven Huberts’ appointment as Global President. Following five years of rapid growth, LePub is accelerating its expansion with the appointment of Sven Huberts. Launched in Amsterdam in 2020, the creative network now operates 10 hubs across nine markets, following the openings of London, New York and Bogotá last year. Huberts will scale […]

RAINDROP LAUNCHES PLAYFUL, VISUALLY INVENTIVE CAMPAIGN FOR HELLO PANDA

RAINDROP LAUNCHES PLAYFUL, VISUALLY INVENTIVE CAMPAIGN FOR HELLO PANDA

Stylized, Cinematic, Sports-Themed Work Appeals To Kids, Moms & Dads Alike Raindrop, the full-service creative agency, is launching a dynamic, visually inventive advertising campaign for Meiji Hello Panda, the Japanese snack popular across the globe. Hello Panda consists of crunchy, hollow cookies with a variety of creamy fillings, with each cookie and all the packaging featuring adorable […]