Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue
impact.com Acquires Pressboard, Providing Publishers With A Best-In-Class Platform For Branded Content As Digital Advertising Is Deprioritised
Screwfix puts its customer at the heart of its new brand campaign as the category leader moves to extinguish outdated misconceptions of the trade industry with a modern brand identity overhaul
Screwfix Puts TradesPeople Front And Centre In Disruptive Brand Campaign ‘The Choice of Champions’
Who are you and what do you do? I’m the CMO of Wunder, a new social media platform launching in June 2022. I joined in November 2021 and it’s been non-stop since then, creating a marketing plan, a marketing strategy, appointing creative agencies, building out a go-to-market plan (alongside our paid media agency), helping the […]
New campaign by DDB Berlin uses numbers of the state-owned lotteries as access codes for independent journalism in Russia, Turkey and Brazil – fighting states’ censorship by using their own media against them
Reporters Without Borders Is Using The National Lottery Numbers To Fight Government Censorship