DORITOS® Launches First International Brand Platform, ‘For the Bold in Everyone’

DORITOS® Launches First International Brand Platform, ‘For the Bold in Everyone’

The platform includes multiple humorous commercial films from BAFTA Award-winning director Gary Freedman inspiring people to re-examine their biases, igniting a world of bold self-expression. Doritos is debuting the brand’s first-ever unified international creative campaign and brand platform, ‘For the Bold in Everyone’, strategically redefining the meaning of “bold” and inspiring people to be triangles […]

DLMDD celebrates London’s iconic music venues

DLMDD celebrates London’s iconic music venues

DLMDD, the creative sound branding agency, has today launched a podcast series which showcases and celebrates London’s revered music venues and thus far features episodes telling the stories of Ronnie Scott and Spiritland with a host of other legendary venues lined up! Called ‘If These Walls Could Talk’, the podcast is hosted and created by […]

Utiq appoints Catherine Murray as Head of Partner Services to spearhead publisher and advertiser relations in the UK

Utiq appoints Catherine Murray as Head of Partner Services to spearhead publisher and advertiser relations in the UK

Catherine Murray brings over 20 years of publisher and ad tech experience to the people-first Authentic Consent Service as it cements its position in the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has appointed seasoned publishing professional Catherine Murray as Head of Partner Services. […]

Brand Metrics Fuels Expansion with Four Senior Hires

Brand Metrics Fuels Expansion with Four Senior Hires

The brand uplift measurement specialist has recruited ex-Meta data science specialist Gareth Lloyd and three other key hires Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as Head of Research and […]

Internationally Renowned Design Agency Turner Duckworth Presents Stories and Advice Gathered From 30+ Years Working with The World’s Biggest Brands

Internationally Renowned Design Agency Turner Duckworth Presents Stories and Advice Gathered From 30+ Years Working with The World’s Biggest Brands

Published By Phaidon on Feb. 24th, Book Weaves a Narrative Around the Influential Studio’s Three-Decade-Plus Through The Lens Of Their Best Known Work For Amazon, McDonald’s, Metallica, And More Phaidon is delighted to present “I Love It. What Is It?,” available on February 24th in the UK wherever books are sold. This inspiring volume is […]

Responsible Resourcing Agency Launches with Progressive People Leaders

Responsible Resourcing Agency Launches with Progressive People Leaders

Specialist recruitment and HR business will address the challenge of delivering diversity, equality, inclusion and belonging in marketing, media and advertising The Responsible Resourcing Agency (RRA), a newly formed recruitment and HR partner focused on diversity, equity and inclusion (DE&I), launches today under female co-founders Adele Bridgeman and Alison Filkin. With pressure mounting on the […]

Amica Insurance’s New Campaign Emphasizes the Importance of Empathy and Human Connection in an Increasingly Digital World

Amica Insurance’s New Campaign Emphasizes the Importance of Empathy and Human Connection in an Increasingly Digital World

Amica Insurance’s new advertising campaign highlights how empathy and human connection are integral in a world that’s increasingly becoming more digital.  Created in partnership with Mother New York, the campaign is the first expansion of the brand platform Amica introduced last year, “Empathy is our best policy™.” The 90-second hero film, directed by Diego Contreras […]

A&W Retains Cornett as AOR After Decade of Memorable Marketing and Revenue Rebound

A&W Retains Cornett as AOR After Decade of Memorable Marketing and Revenue Rebound

After a 10-year partnership, America’s first franchised QSR chain, A&W Restaurants and its advertising agency of record, Cornett, are renewing their vows. As a franchisee-owned company with more than 500 restaurants in the United States, A&W periodically evaluates all partners to ensure its operators are receiving the best support. Cornett recently participated and won A&W’s marketing RFP.  A&W Restaurants, […]

DIGITAS UK NAMES MATT LODDER AS COO

DIGITAS UK NAMES MATT LODDER AS COO

Lodder completes UK leadership team Digitas has appointed Matt Lodder as its new Chief Operating Officer. The announcement follows a year of growth for the agency in which it has doubled down on creativity and strengthened its role as a strategic partner to clients. Reporting to CEO Jennifer Berry, Lodder will be responsible for supercharging […]