Success comes in the form of a three-legged stool, says Andy Whitmore of 438 Marketing A new study has been released exploring how employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, from 28 percent to 73 percent1, a claim made by Saïd Business […]
Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces “Made to be less hated”, a bold campaign for its print solutions acknowledging the universal disdain for printers. Fail-proof installation with the HP Smart app, self-healing WiFi, Instant Ink delivery and low-cost […]
The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso today unveils a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI […]
Success driven by client and agency partner growth, global expansion, strategic investment, integrations and product innovation impact.com, the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development. As the global standard […]
The campaign, created by BBH Dublin, highlights the community work of one man and how his neighbours came together to return the favour with a spectacular light show Every neighbourhood has that one person who takes their Christmas decorations to a different level. In a local community in Palmerstown, Dublin, one man has been lighting […]
Award-winning Consumer and B2b Communications and marketing agency Clarion Communications, whose clients include Aldi, Unilever and Wickes, is setting up a new partnership with prominent search marketing specialists Search Seven. The collaboration, titled Clout, will mark the relaunch of Clarion’s digital offering, marking a significant milestone in the WPP agency’s three-decade history – bringing together […]
Specsavers teams up with Harry Redknapp to breathe new life into a struggling grassroots football club as part of its earned-first consumer campaign, Specsavers’ Best Worst Team. The high street optical and audiology brand – known for its award-winning reactive social media strategy in the football space – brings back its Best Worst Team campaign […]
Butterfly Cannon is an award-winning design studio that uses its years of experience in prestige to elevate every brand they partner with, be it in beauty, drinks, fine foods, fashion, wellness or hospitality. In recent years, it has expanded its core skillset to meet the holistic needs of modern luxury brands, offering strategic and creative […]
Karl Fazer chocolate is loved by many in Finland, and one of its most distinctive features is its blue colour. December 6th marks the 106th Independence Day of Finland and to honour the approaching milestone Karl Fazer chose to highlight “Blue Moment” in the creative execution. With a minimalistic front-page ad, the brand trusts its […]
The agency worked with Segmenta Communications on huge display in the port city Jung von Matt SPORTS, the sports arm of the international creative agency that recently opened in London, has helped create a massive installation in Hamburg to reveal the UEFA Euro draw for 2024. Working with PR agency Segmenta Communications, Jung von Matt SPORTS staged […]