InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company’s technology roadmap, spearheading […]
Lushly illustrated and animated series, ‘Rich Taste, Less Waste’ tells the story of Cambio’s eco-friendlier, easy-to-recycle coffee pods Cambio Roasters (Cambio), the fair trade, easy-to-recycle coffee pod company on a mission to reduce waste caused by single-serve coffee consumption, is launching its first-ever national brand campaign and platform, “Rich Taste, Less Waste.” Cambio was founded by […]
VOXI, the mobile network for young people unveils its new campaign “The Fun Never Ends”, the first by AMV BBDO VOXI by Vodafone, the mobile network for social media lovers, has unveiled its new campaign, “The Fun Never Ends” to promote its Unlimited Social Media proposition. Inaugural work by AMV BBDO, the tongue-in-cheek campaign sees […]
Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been selected to serve the marketing needs of TDECU, Houston’s largest credit union. Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been […]
Degree “Crash Ads” campaign shows the amazing feats athletes like wheelchair motocross champion, Aaron “Wheelz” Fotheringham, can achieve when they feel confident and protected from odor and sweat Degree, also known as Sure in the UK and Rexona in the rest of the world, believes movement has the power to transform lives and, as the world’s number one deodorant and […]
Indie Boston agency Colossus awarded creative and strategy duties after competitive pitch As leading wellness brand New Chapter furthers its success through unique product offerings and strategic marketing, the company sought out a partner that would both align with their brand values and bring a unique energy to the assignment. After a competitive pitch process, it was Colossus that […]
BBH is putting the spotlight on the nation’s most famous chicken burger – Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a clichéd food porn, shot of a golden chicken fillet gently landing onto a […]
Plant-based pioneer, BOL Foods, is unveiling a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning – “Bring On Life”. The energy-packed creative will see BOL shift its focus away from its recipes and instead, encapsulate the wealth of lifestyle benefits that come from […]
By Steve Olenski, SVP Engagement, System1 It’s holiday planning time, with upwards of 25% of revenues on the line for retail brands in the fourth quarter. What creative treatments will ring registers amidst the crowd of holiday creative? And what will create long-term brand impact? Marketers can skip some guesswork by tracking holiday ads that have scored […]
Research and support charity, Breast Cancer Now, is launching a new campaign, created by BMB, to encourage more open and honest conversations about breast cancer. The campaign launches this month, and will run in press, social, radio and digital display. Drawing on experiences of people who have had breast cancer, the creative juxtaposes how internal concerns, […]