Verbal Identity also recently appointed by tech scale up Spoon Guru and new coaching firm The Makings
Twinings hasembarked on the creation of a new brand voice framework with Verbal Identity, experts in “the magic and mechanics of brand language”. The project team will work with global marketing leaders at Twinings and sister brand Ovaltine to create a new piece of Intellectual Property, to help the local teams articulate a full verbal […]
Health sector specialist ROAD has been appointed to advise ReLife, the aesthetic division of leading Italian pharmaceutical company, A Menarini, on the launch of its new Definesse range. The only players in the market offering practitioners a unique mix of advanced fillers, peels and unique J-stitch thread technology. ROAD is providing a synchronised PR and social media campaign supporting a targeted […]
Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts (EA) and Sony to deliver an exciting mural campaign in recognition of EA SPORTS™ FIFA 21’s launch on PlayStation 5 on 4th December 2020. The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features […]
ESPN debuted its new “One App, One Tap” campaign. The brand partnered with Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) to develop the creative concept for the campaign and execute the spot which showcases everything that the new ESPN App has to offer fans. The app plays a significant role in the future of the ESPN brand, […]
Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic. The Manchester based agency has responded to three salient ways organisations are changing their digital strategies to adapt to consumer behaviours impacted by the pandemic; adapting their […]
Jobe replaces outgoing head of technology Kevin Durley
Cheil UK, one of the UK’s leading digital marketing and advertising agencies, today welcomes Gary Jobe as its new head of technology, replacing Kevin Durley. Jobe is an experienced technology leader with more than 20 years’ experience designing and delivering innovative technology solutions. Jobe joins Cheil UK from Havas UK, where he was previously group […]
London-based, Coolr has been appointed Social Media Agency of Record for The Nurse Heroes – a new philanthropic initiative to support and honour front line health workers in the US and across the world. Coolr’s brief will include the global activation of ‘Nurse Heroes Live!’ – an all-star concert produced by 19-time Grammie Award winner, Emilio […]
£1.4m (USD 1.8m) integrated campaign runs across UK and USA
Halewood Artisanal Spirits has unveiled a new campaign for Whitley Neill gin, developed by London independent creative agency Red Brick Road, to bolster brand awareness before Christmas. The new campaign focuses on the brand’s Original Dry gin and Rhubarb and Ginger expression, and comes as part of a wider campaign to build awarenss and educate […]
BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs. The thrilling […]
“The real race issue with the Christmas adverts is that the diversity and inclusion stops at the marketing. It goes no further”. It’s all well and good making your adverts inclusive, but it’s pointless when store shelves don’t reflect that external messaging through their product offering. So it’s time for high street retailers and supermarkets […]
