The new campaign focuses on the brand’s Original Dry gin and Rhubarb and Ginger expression, and comes as part of a wider campaign to build awarenss and educate consumers about the ideal way to enjoy its portfolio of flavours.
Kelly Coughlan, international marketing manager at Halewood Artisanal Spirits, said: “Unsurprisingly, we’ve continued to see huge growth with the gin category during lockdown. Flavoured gin is still responsible for driving the majority of this growth, but non-flavoured dry gin is also growing.
“We very much see this popularity continuing, and despite the challenges of Covid we are investing heavily in the Whitley Neill brand to further widen its appeal to consumers, demonstrate the versatility of the range and generate increased footfall for the trade.”
Red Brick Road have developed the campaign, produced with their in-house production team Ruby. The campaign will run through November and December, and includes adverts at a number of ‘high-impact’ out-of-home sites across the UK. Print adverts will also feature in key consumer titles in the UK and the US.
Media planning and buying is managed by The Village Communications.
This summer, Whitley Neill expanded its portfolio with two new flavours: Brazilian Lime, and Strawberry and Black Pepper.
Source: Red Brick Road