Global strategy and design studio Dalziel & Pow has designed the first London store for handbag and accessory brand Islander, opening in the heart of Covent Garden and marking its debut outside Scotland. The new space brings Islander’s distinctive craftsmanship to one of London’s most vibrant shopping destinations. Renowned for its use of authentic Harris […]
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster, more agile monetisation. This engagement followed a partnership-first onboarding approach, where […]
VCCP Media will handle the drinks portfolio’s media planning and buying Beverage company AG Barr has today announced the appointment of challenger media agency VCCP Media as its media agency of record across its entire portfolio of drinks. AG Barr is home to some of the UK’s most-loved drinks brands including Irn Bru, Rubicon, Fentimans, Frobishers, […]
Brands that stand out in the AI era are the ones willing to run the longer race. The real advantage comes from discipline, proprietary knowledge, and creative judgment—not just more content. By Eric Fulwiler, Co-founder & CEO, Rival Every company suddenly has the ability to generate content and marketing campaigns using artificial intelligence (AI). These days, […]
Winalot, one of the UK’s most loved dog food brands, is returning to TV for the first time in over a decade. This is part of a major brand investment plan, featuring a new creative campaign and partnership with 5, as Winalot becomes the broadcaster’s official pet nutrition partner. The move marks Winalot’s first new […]
The DSP shows no sign of slowing down, with new website and two significant product releases: Ultima for Publishers and Ultima Ads for Advertisers Programmatic platform Preciso is celebrating its sixth anniversary with the launch of a new website. The new design reflects the growing maturity of Preciso’s client base, as well as the innovation […]
Integrated campaign celebrates the partnership that’s changing the protein-enriched dairy category with influencers GK Barry and Paul Olima Müller, the nation’s favourite dairy brand, today launches ‘Together Hits Different’: the new integrated campaign promotes Müller’s partnership with Europe’s number one nutrition brand, Myprotein. Müller and Myprotein have collaborated since September 2024: since then the partnership […]
GoApe, Simba, Broadband Genie and Costway are the latest companies to tap into Optivo’s ability to retarget anonymous website visitors, NOT on your CRM via email in the UK. Customer acquisition specialist esbconnect has announced four new customers for its audience retargeting tool, Optivo – the UK- first email retargeting platform, for anonymous site visitors, not in […]
ShowHeroes and Whale TV today announced a global partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the speed […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]