Tesco turns store touch points to wood, so superstitious England fans can wish their team luck Even when it comes to supporting your nation’s football team, Tesco knows that, home or away, every little helps. Ahead of England’s highly anticipated semi-final clash with Argentina, the supermarket is calling on the nation’s shoppers to give our […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Agency will handle creative & production for North America’s largest indoor water park resort brand TUX Creative House, the award-winning, full-service creative agency, today announced that it has been named the creative and production Agency of Record for Great Wolf Resorts. The beloved family resort brand with 23 locations across North America is known for providing […]
Dallas-based challenger brand specialist and digital marketing leader joins North American agency group as it grows to 12 brands and 850+ employees Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand […]
Following a competitive U.S. review, the new integrated campaign positions the motor club as the trusted partner that makes better everyday moments possible for members and those around them. AAA Club Alliance Inc. today unveiled “The Start of Something Good,” a new campaign from Fred & Farid US that redefines AAA as more than a […]
Interbrand today announced the appointments of Claire Morris as Senior Partner, Client Relationship, and Simon Kearney as Senior Strategy Director, based in its New York office. These strategic hires underscore Interbrand’s continued investment in North America and its commitment to strengthening global client relationships and capabilities. The expansion of senior leadership in North America reflects […]
International production company HAMLET has signed award-winning British director Chris Fowles to their roster for representation in APAC, Belgium, China and France. Fowles began his career directing theatre before moving into commercials. He worked as a director’s assistant alongside acclaimed directors Gary Freedman, Guy Ritchie and Philippe André before establishing himself as one of the […]
Created by DUDE London, ‘Builders Don’t W8’ is an ode to the rebellious spirits taking matters into their own hands From the discovery of fire to the invention of the aeroplane, every great innovation in history happened because someone refused to wait. The greatest inventions happened because one person threw caution to the wind and […]
New solution enables brands, agencies and publishers to commission award-winning production talent across any discipline from a verified network of over 8,000 filmmakers across 120+ countries Tech-powered production company Untold Fable today announced the launch of a new talent sourcing platform that enables brands, agencies and publishers to commission award-winning and emerging creative talent from its global […]
Volkswagen is celebrating 50 years of the GTI with a new campaign by Bernbach, which recognises the enduring love affair that fans have for the iconic hot hatchback. This campaign shows how the GTI has inspired five decades of passion in its drivers and the 60-second film is centred on showcasing a timeline of the […]