RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]
Creativebrief’s Managing Director Charlie Carpenter has been promoted to CEO. In the five years during Charlie’s tenure as MD, the company has seen a burgeoning reputation and asserted a growing influence on the industry by working with brands of increasing scale and stature such as Starbucks, Britvic, Uber, Guinness and PlayStation amongst others. Of Carpenter’s promotion, […]
McDonald’s | McNificents – Keano from Ambassadors on Vimeo. McDonald’s Netherlands is taking its support for the Ronald McDonald Children’s Fund one step further by showing the kids that the charity supports for what they are: superheroes. These superheroes are children who often have to stay in the hospital for a longer period of time due to a serious […]
Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a single-minded vision to […]
Latest from Ohio Lottery, which has recently launched their holiday campaign with its primary AOR, Marcus Thomas. The campaign takes a playful approach to promoting Merry Millions, this year’s $20 holiday-themed Scratch-Off, with the decision to forego the traditional holiday campaign that often relies on seasonal tropes. Instead, the agency decided to develop the campaign off of 30 different daily national […]
Independent Digital News & Media, Ltd. (IDNML) has promoted Zach Leonard into the newly created role of Chief Executive Officer of The Independent. As CEO for The Independent, Leonard’s remit focuses on the continued expansion of the digital title, particularly amongst its growing North American audience. Recent key hires including Andy Morley, Chief Digital Revenue Officer, […]
Leading politician Ken Clarke was the guest of honour on Friday at the official opening of a new £1m digital media hub at a top East Midlands brand agency. Mr Clarke joined hundreds of guests and employees at a special celebration at the headquarters of family run Champions (UK) plc based in Costock, one of […]
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]
A public service reminder of which bird is boss
Christmas. The time of festive thanksgiving and family get-togethers, mistletoe, embarrassing relatives and… turkey. Yes turkey. It is the only time of year where everyone has the lesser poultry front of mind. With Christmas Day being the only day of the year the entire nation consciously “agrees” to eat turkey. However KFC, the chicken aficionados, […]
The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]