95% of shoppers have bought an AI-recommended product, yet three in five finished their purchase through a separate search, a brand or retailer site, or a physical store Half of AI-active UK consumers began their last product search with an AI-generated response (50%), compared with 28% who started with traditional search results, according to new […]
Women no longer have to choose between creating the hairstyle they want and caring for the hair they have. This new reality is at the heart of the Philips Aqua Edition, a hair-styling innovation brought to life in a global campaign developed by Cheil Benelux. The campaign kicks off across seven different countries in Eastern […]
A sound installation turns one of Gothenburg’s most prominent public monuments into a coughing reminder that the tires drivers choose can affect the air everyone breathes. In Gothenburg, Sweden, a 127-year-old statue has started coughing. The sound installation is part of Choose Tires for the Winter You Drive In, a campaign by the City of […]
‘Crit me baby one more time’ brings 16 agencies together to offer portfolio feedback and advice to junior creatives What is believed to be Leeds’ first ever large-scale Portfolio Night for junior creatives has been hailed a huge success. Hosted at marketing agency Perfect Storm’s Leeds HQ, there was a waiting list for the ‘Crit […]
Digital 2027: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 167-page deep dive covering the entire UK digital ecosystem; from social media to ecommerce, mobile to smart devices, and more. According to the report, over 68.5 million people are […]
Lidl GB launches social-first campaign with Coolr and OMD UK to bring a combination of nostalgia, comedy and celebrity talent Lidl GB is kicking off the festive season with a new social-first campaign created in partnership with social agency, Coolr and media agency OMD UK. Titled ‘Lidl Christmas Everybody’, the playful, star-studded parody music video […]
The toy brand appointed five Christmas Marketing Officers, aged five to eight, to create a festive advert designed to put real family play back at the heart of Christmas. Playmobil has given creative control of its UK Christmas campaign to the audience it’s aimed at and who understand play best: children. The brand appointed five […]
· Boots unveils its Christmas campaign for 2026, “For Gifts They’ll Really Love”, putting product obsession, humour and a distinct new tone of voice at the heart of its biggest Christmas moment · The 60-second festive film offers a playful take on the unrestrained excitement of unwrapping the ultimate Christmas gift, and how a much-loved […]
Jane Lynch and Christian Cooper reunite to introduce the Kaytee Smart Feeder in a national campaign built around backyard entertainment FlyteVu, the full-service creative and culture agency, has launched “Kaytee Presents Nestflix,” an integrated national campaign for client Kaytee, introducing the Kaytee Smart Feeder Kits. Returning brand ambassadors Jane Lynch and Christian Cooper use their […]
Rival, the independent, integrated marketing consultancy, has announced the appointment of Bill Santare as Principal, Paid Media. Based in the agency’s Boston office, Santare will lead Rival’s paid media practice in the United States, bringing nearly two decades of experience in performance marketing, ad tech, and cross-channel measurement to the growing independent agency. In his […]