Appealing to the 80% of travellers who prioritise preparation over impulse, GetYourGuide and creative agency Preacher flip the script on travel spontaneity GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.” The campaign makes a sharp, playful, deeply human argument for why the […]
Compare the Market has announced the renewal of its partnership with The Hundred in a new multi-year deal, as early bird tickets for this year’s tournament go on sale. The renewal for the multi-year partnership, which began in July 2023, marks the start of an exciting new chapter for The Hundred as all eight teams […]
Just minutes from Dodger Stadium, an existing Habit restaurant has been reimagined as a Dodgers-inspired destination for fans In celebration of its official partnership with the Los Angeles Dodgers, Habit is stepping up to the plate with the debut of Dodgers x Habit Home Base, a newly reimagined Dodgers-inspired Habit located just minutes from Dodger Stadium at 2134 W. […]
Brandon has been named integrated agency of record for Palmetto Goodwill following a competitive review. The partnership brings together two South Carolina–based organizations committed to driving meaningful impact through purpose-led work. As agency of record, Brandon will lead an integrated marketing and communications effort designed to strengthen Palmetto Goodwill’s brand, expand awareness of its mission, […]
In a major move for the UK and Ireland’s leading made-to-measure blinds and curtain retailer, Blinds2Go has unveiled a fresh new brand identity. One they hope will tap into the emotional benefits of their products, and better connect with customers. The new approach reflects a more design-led position for Blinds2Go, distinguishing it within a category usually focused […]
Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]
Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]
Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both scale and impact, Open […]
Strategy veteran to lead integrated brand, media and AI-driven marketing StrawberryFrog, the independent, full service, creative advertising agency, today announced that RG Logan has joined as Chief Integrated Strategy Officer. He will lead the agency’s strategic direction and integrated approach to building brands that matter in culture and business, bringing together creativity, media, technology and emerging […]
Cornett—the independent, female-owned, full-service advertising agency—has named Karen Phillips VP, Creative Media. With a background across media, creative and new business, Phillips will push the agency deeper into the innovative creative capabilities of media. Phillips will report to Christy Hiler, Cornett owner and CEO. Phillips brings 25 years of experience creating, executing and managing strategic […]