Deutsche Telekom and INGO The Agency have created a timely and heartwarming new Christmas campaign, ‘Take Time to Connect’, that centres on the difference between being together and feeling connected. Especially at Christmas, our attention is in extraordinary demand. Every screen, every notification, every brand wants a moment of it. Which is why, in a […]
John Lewis has today revealed its 2026 Christmas campaign, “Gloria and Pickles”. The 20th edition of the retailer’s much-loved Christmas advert issues a heartwarming call to the nation to make festive gifting personal, joyful and meaningful once again. The campaign, created by Saatchi & Saatchi, launches with a three-minute film which follows Gloria- played by […]
Former Wieden+Kennedy London Executive Creative Director backs the creative automation agency pioneers to blend high-craft creativity with scalable technology. Light & Fast, the independent creative technology company, announces that legendary creative leader Tony Davidson has made a strategic investment in the agency and joins as a Partner. Toby Baker (L) founder of Light & Fast […]
When Lexus marketing executive Lindsay Smelser joined a Babson College advertising class this fall, she expected to share insights about building a luxury brand. She left with something unexpected: student perspectives that are now informing her team’s marketing strategy. Babson and Walton Isaacson along with leading marketers offer co-taught course It’s one example of the […]
Strategic partnership will see iconic motorsport venue use AI-powered insights and media solutions to build always-on demand across its growing portfolio of experiences Silverstone, the home of British motorsport, has appointed Fifty as its new strategic media and audience intelligence partner to accelerate its transformation from iconic racing circuit into a year-round destination. The partnership […]
New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench amid sustained growth TUX Creative House, the award-winning full-service creative agency, has brought on 19 new team members across its Montreal and Los Angeles offices. The hires span disciplines including creative, client partnership, strategy, finance and HR, strengthening the agency’s […]
By Josh Golden, President & Chief Creative Officer of Yes& It’s in the news. It’s on podcasts. It even turned up in the New York Times crossword. “Yes, and”—the deceptively simple rule improv actors use to keep a scene moving—is officially having a moment. The technique is simple. First, you accept what you’re given: that’s […]
Two mobsters turn outdoor product benefits into suspicious selling points for the Body Bag sleeping bag and Dirt Nap puffy blanket. Independent creative agency DIKO has created “M.O.B. Shopping Network,” a campaign introducing Rumpl’s collaboration with Liquid Death through a home-shopping operation run by two men with unusual qualifications. The 75-second hero film stars two […]
By Paul Dahill, Managing Director EMEA Sales at Koddi Every commerce media business reaches the same turning point. You’ve built something that works, advertisers are booking in, and revenue is growing. Then you look ahead and realise that your current model won’t be able to handle the next stage of business growth. More packages mean more […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux in the Baltics, the leading outdoor advertising company in the market, bringing premium digital inventory across Estonia, Latvia and Lithuania to its global programmatic marketplace. The partnership delivers access to 254 digital screens generating over 163 […]