Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]
Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]
Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both scale and impact, Open […]
Strategy veteran to lead integrated brand, media and AI-driven marketing StrawberryFrog, the independent, full service, creative advertising agency, today announced that RG Logan has joined as Chief Integrated Strategy Officer. He will lead the agency’s strategic direction and integrated approach to building brands that matter in culture and business, bringing together creativity, media, technology and emerging […]
Cornett—the independent, female-owned, full-service advertising agency—has named Karen Phillips VP, Creative Media. With a background across media, creative and new business, Phillips will push the agency deeper into the innovative creative capabilities of media. Phillips will report to Christy Hiler, Cornett owner and CEO. Phillips brings 25 years of experience creating, executing and managing strategic […]
Scott Eastwood Stars In Work That Shows How To Transform Laundry Day Into A Provocative, Luxury Experience Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, has launched a provocative, humorous and edgy campaign for Laundry Sauce, the bespoke brand of laundry detergent that transforms one of life’s most tedious, grinding chores […]
Majority & WPP OpenX launch mockumentary-style campaign that re-introduces Mr. Pibb with challenger edge and satirical charm. The Coca-Cola Company is partnering with legendary basketball Hall of Famer Scottie Pippen on a new ad campaign re-introducing Mr. Pibb as the indubitable favorite that’s been underrated and overlooked for far too long. Pippen champions the bold, sweet-yet-spicy […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Danone today announces it has entered into a definitive agreement to acquire Huel, a leading player in complete, nutritionally balanced meal solutions. In line with its Renew Danone strategy, the acquisition will enhance Danone’s presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space. Huel’s complementary range, spanning various food forms […]
New work by BBH London honours life’s most important networks Tesco Mobile and BBH London today unveil Your Second Most Important Network, a new integrated campaign rooted in a simple human truth: the most important networks in our lives will always be the people we talk to all of the time – everything else simply helps […]
