Campaign Introduces New Brand Extension With Immune System Support Humanaut, the independent, full-service advertising agency based in Chattanooga, has partnered with Juicy Juice to launch a colorful new chapter in the brand’s “Kid Shaman” universe. The campaign introduces a new 100% juice product with immune system support from Vitamin C and Zinc, delivered through a vibrant world […]
Download the Full Report for FREE. Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters. The findings? Hunters are no longer one-dimensional. They’re tech-aware but tradition-rooted. They want performance but not at the cost of […]
O2’s bold new work in partnership with VCCP puts England’s most successful rugby team front and centre – ahead of the upcoming home Women’s Rugby World Cup 2025. Today, long-time partner of England Rugby, O2, launches its most powerful women’s rugby campaign to date: ‘England, meet England’. Created by the brand’s long-standing creative agency of record VCCP, […]
Brand’s fresh, joyful new look designed to appeal to all Americans, conveying affordable access to high-quality eye care America’s Best, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE), is excited to announce today a monumental visual brand transformation that promises to continue redefining accessible eye care across the nation. In collaboration with creative […]
ROAST has announced the promotion of George Stolton to Head of Performance Media, a newly created role in the agency. Previously, Stolton held the position of Head of Biddable. In this new position, Stolton will oversee the full spectrum of performance media – spanning Display, Programmatic, Mobile, Paid Search, Shopping, YouTube, GDN, Amazon, and Paid […]
Campaign Brings Together Unexpected Duos Celebrating that “It’s Good to Be Right” PrizePicks, the largest daily fantasy sports operator in North America, kicked off football season with the premiere of a star-studded commercial series titled “It’s Good To Be Right.” The campaign features a roster of bold personalities including Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Drew “Druski” Desbordes and […]
GumGum’s survey reveals ads that feel timely, useful, and personal are impactful As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how consumers shop. This effect is especially pronounced when ads show up at the […]
Charleston-based outdoor agency Untamed is reeling in saltwater anglers with “Earn Your Strikes,” a creative campaign built to strengthen awareness across the fishing sector, establish a deeper connection with consumers and position Raymarine as a trusted partner with consumers and resellers. The campaign embraces findings from qualitative research with serious saltwater anglers, which revealed that life on the water […]
Brandon, the results-obsessed, creatively integrated marketing agency, announces the expansion of its strategic partnership with Idahoan Foods®, the category-defining leader in premium dehydrated potato products. The move marks a powerful step forward in Idahoan’s digital transformation and omnichannel commerce road map. After three years of bold collaboration across social media, influencer marketing, and content production, Idahoan® […]
— The First Comprehensive, Evidence-Based Guide On How Truly Successful Brands Are Built New Book Reveals Why Brand Associations Are the Operating System of Marketing—and Offers Practical Tools to Build Stronger, More Memorable Brands Why do some brands stick in our minds—and wallets—while others fade into irrelevance? According to internationally recognized brand strategist Ulli Appelbaum, […]