Clarity Global launches Surfacd to close the AI visibility gap for B2B brands

With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility

Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark and improve how they appear across AI search platforms such as ChatGPT, Perplexity, Gemini, Copilot, Grok, AI Mode and AI Overviews.

Surfacd is Clarity‘s first proprietary product, reflecting a broader investment in owned technology to support clients navigating AI-first discovery. It goes beyond keywords to surface the real-world signals that shape AI responses and brand visibility, and brings a new level of rigour and measurability to AI search, aligning it with the standards brands already expect from traditional SEO, PR and digital analytics. 

Rachel Gilley, Chief Executive Officer at Clarity, highlights: “2026 is an inflection point. AI is now fully embedded in how B2B buyers research and shortlist vendors, and leadership teams are increasingly trying to understand how their brands actually appear across platforms. Surfacd gives them a clear view of that visibility and brings AI search into the same measurement framework we already apply across SEO, PR and digital analytics.”

Taking the guesswork out of AI visibility

Using Surfacd, Marketing and Communications teams can identify the publications, analysts and commentators that actively shape AI responses in their category and concentrate efforts where they will generate the greatest momentum and visibility. SEO and digital teams can pinpoint which content assets have the most impact on AI visibility and focus optimisation on those areas. 

Surfacd provides the data and intelligence that underpins Clarity’s Generative Engine Optimisation (GEO) service, enabling the delivery of large-scale, enterprise-level projects designed to shape how brands are represented and recommended across AI-driven discovery at category level.

From aspiration to measurable performance

Surfacd was developed in response to what Clarity repeatedly observed with B2B technology clients: growing dependence on AI-driven research, but limited visibility into how those platforms interpreted and presented their brands.

Clarity’s recent research report, The New B2B Buyer Journey, found that 80% of B2B buyers spend at least an hour a week with AI for decision-making, and that extends to decisions about the brands they choose to work with, and 65% rely on AI answers to create their vendor shortlists. Yet many B2B brands remain largely invisible in AI answers, despite significant investment in SEO, PR and content. 

For B2B organisations, AI visibility has rapidly shifted from a ‘nice to have’ ambition to a board-level priority, but measurement has lagged behind. Surfacd addresses this gap by transforming AI brand visibility tracking into consistent metrics that teams can benchmark, improve and report on over time.

“Surfacd unlocks the black box of AI search, providing visibility across everything our clients already do in digital and communications activities,” says Will Julian-Vicary, Chief Technology Officer at Clarity, who spearheaded and built Surfacd.

“By monitoring the same interfaces users rely on, we show brands how they compare to competitors and which websites are influencing the AI systems when answering questions in their category. That clarity moves marketing and communications teams from educated guesswork to insight-led planning, so they can make more impactful decisions and clearly prove results.”

Source: Clarity

  Agency, AI, B2B, Clarity Global, Launch, PR, Surfacd