Vodafone Ireland today launched “Who We Are is How We Play” the next phase of the brand’s “Team Of Us” sponsorship of the Irish rugby team. Vodafone and award-winning agency Target McConnells developed the “Team Of Us” platform with the aim of creating the most interconnected team and fanbase on the planet. Now, in year […]
Sky Media has successfully broadcast the 10,000th ad campaign using its pioneering TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to specific audiences. Every two days a brand that has lapsed or never advertised on TV before selects Sky AdSmart to reach their target audience […]
Leading PR and content agency, The Lucre Group, has today announced its latest account win – Debenhams Personal Finance. Debenhams Personal Finance has tasked the agency with increasing its brand awareness and profiling its key product offerings including Credit card and Store Cards, travel money and insurance. Activities will include media engagement, product launches and […]
Allianz Worldwide Care changed its name today to Allianz Partners, and its international health and life insurance products and services are now being promoted under the ‘Allianz Care’ product brand. As the international health and life specialists at Allianz Partners, they will continue to provide health insurance and services to the staff of multinational organisations […]
A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]
Albert Bartlett, the UK’s leading grower and packer of potatoes, is launching its autumn 2017 national television advertising campaign, starring its award-winning branded Rooster potatoes and Frozen Rooster Homestyle Chips. The campaign, created by creative agency Holmes Hobbs Marcantonio (HHM) and directed by Joe Marcantonio comprises two thirty-second ads and two x 10 second cut-downs […]
British racing driver Jenson Button today swapped the F1 paddock for fried haddock as he took the wheel of Santander’s unique scam-busting Phish & Chips van and served fresh fish and chips to the public in exchange for phishing emails and smishing texts. As Santander’s brand ambassador, Jenson is throwing his weight behind the bank’s national […]
W. L. Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, has partnered effective immediately with AKQA, an international agency known for its work with a wide range of global consumer brands. The GORE-TEX brand has long been viewed as a pioneer in its industry. Based on […]
The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly strong and enduring. […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/BUR_TNSP042_060.mp4[/KGVID] Leo Burnett have created a new campaign with UK children’s charity, the NSPCC, which aims to break the silence around child sexual abuse. The campaign features 60”, 40” and 30” videos and breaks on Wednesday 1 November, running until 3rd December on TV, VOD and YouTube. The brief was to change attitudes […]