Debenhams Personal Finance Appoints Lucre

Leading PR and content agency, The Lucre Group, has today announced its latest account win – Debenhams Personal Finance.

Debenhams Personal Finance has tasked the agency with increasing its brand awareness and profiling its key product offerings including Credit card and Store Cards, travel money and insurance. Activities will include media engagement, product launches and elevated news campaigns. The appointment is the result of competitive pitch process. Debenhams is a welcome addition to The Lucre Group’s Home & Lifestyle division.

Andy Newman, Head of Personal Finance at Debenhams, said: “We were extremely impressed with Lucre’s experience. They had an in-depth understanding of the retail financial services sector and our product offerings. Their creativity and insight into our brand was second to none and we look forward to working with them to build awareness and communicate our key messages through what’s set to be a series of creative campaigns and a strong media relations programme.”

Tamarind Wilson-Flint, Lucre co-owner and Director added: “As a household name Debenhams has already built a reputation as experts in retail. With market leading Financial Services products and now with over 100 travel money bureaus across the UK and an extensive range of online services, we very much look forward to working with the team to ensure its personal finance offering is front of mind for consumers.”

Source: The Lucre Group

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