Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that advertising delivers 2.9x return on investment, with companies investing 3% of revenue on advertising generating 8.7% contribution to total sales. The comprehensive analysis of 75 company-market combinations demonstrates the significant impact […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, […]
VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]
In the first quarter, impact.com demonstrated its position as the leading partnership management solution globally by welcoming hundreds of leading brands to the platform, announcing the return of its Partnerships Experience event, relentlessly investing in its products, and winning multiple awards across the international industry. impact.com, the world’s leading commerce partnership management platform, announced today […]
Global marketing effectiveness consultancy, Gain Theory, today released a new report ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’, providing brands with a six-step approach to measure and optimise sponsorship investments. The report highlights the importance of specific, detailed objectives as well as collecting consistent data that properly represents audience exposure. It comes at […]
GumGum’s video solutions suite meets the growing demands of consumers Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader in contextual-first advertising technologies, today […]
Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale. Insights were gathered from MDDOs including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists and Dermatologists. The survey into […]
– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience – SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences. […]
Global socially-led creative agency We Are Social has been tasked by social justice charity Nacro to dismantle the dominant myths, stereotypes, and narratives surrounding young people under 25 in the UK. We Are Social’s Cultural Insights team conducted linguistic analysis across national and local newspapers to identify the key conversations surrounding young people, revealing key […]
Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, today unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech Themes Survey¹, insights from the […]
