51% OF CREATORS HAVE ALREADY COMMENCED HOLIDAY CONTENT

By on    AdTech, Agency, Latest, Mobile, Reports, Research  

51% OF CREATORS HAVE ALREADY COMMENCED HOLIDAY CONTENT

Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]

Majority of businesses measure wrong marketing metrics says research

By on    Latest, Marketing, Research  

Majority of businesses measure wrong marketing metrics says research

Free event aims to address why majority of companies measure misleading marketing-success indicators that lead to wasted investments Six out of 10 marketing leaders struggle to demonstrate the impact of their marketing investments because they are measuring the wrong metrics! 40 per cent admit this is because they tend to focus on vanity metrics like […]

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