The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]
New research highlights tension between those who see AI’s practical benefits and those who fear the industry is underestimating its impact. The PR, Comms & Marketing 2026 Outlook report from Onclusive reveals a sharp divide in how PR professionals view the rise of artificial intelligence (AI). While 41% of PR practitioners say they do not expect […]
New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with ads on Samsung TV Plus Samsung Ads, the advertising arm of Samsung Electronics’ media division, has opened up advertising on the home screen of Samsung Smart TVs to non-endemic brands for the first time. […]
What students really want vs. what their parents think they need New research from Product of the Year reveals the gap between what students actually pack for Freshers’ Week and what their parents wish they would. Photo by cottonbro studio The online poll of over 2,500 students and parents collated from across Facebook, Instagram and X, shows that while students are […]
Data shows ‘worrying underrepresentation’ of women, people from working class and ethnic minority backgrounds, and disabled people in creative sector leadership – with Creative UK calling for change Today, a new report from Creative UK – the national membership body for the cultural and creative industries – sets out significant gaps in leadership diversity across the cultural […]
GumGum’s survey reveals ads that feel timely, useful, and personal are impactful As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how consumers shop. This effect is especially pronounced when ads show up at the […]
World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – […]
Half of children worried about money and their future A new study from KidsKnowBest, the global leader in understanding and reaching kids, reveals a generation grappling with financial anxiety and a pressing need for real-world financial literacy. The report identifies a crucial gap in financial education and also challenges financial brands to build meaningful connections with families, […]
Sixty-eight percent of UK professionals book travel from offices, which are emerging as advertising hotspots Today VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches the […]
New data reveals the missing link in digital ad performance—GumGum’s Mindset Graph™ helps brands like Heineken close the gap GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced […]